Upload
geninnovate
View
342
Download
0
Embed Size (px)
Citation preview
•80% of newsroom will have a completely new CMS within the next 3-5 years
•Most of them will build their own
WHY?
Media vectors have multiplied: • newsrooms are no longer article-predominant • journalists are expected to produce videos, animated
infographics, data driven products, live stream, live video streaming, podcasts…
• interaction with users, and UGC • social distribution is critical Usage & destinations are numerous: PC, mobile, wearable, syndication, social dissemination, closed ecosystems (FB Instant, AppleNews, Google Current)
THE NEWSROOM IS MORPHING INTO A CONTENT FACTORY TO BE USED BY A WIDE VARIETY OF
PEOPLE WITHIN THE COMPANY WEAPONS OF CHOICE : DATA + SEMANTICS
3
TERM: "PUBLICIS"
#twitter 15# assoc. hashtags
• …………… • …………… • ……………
influencers • …………… • …………… • ……………
articles & sources • …………… • …………… • ……………
sentimental analysis positive: 57% negative: 30% neutral: 13%
potential : 776k readers 320 pv
audience structure reading hours
• 8h-10h: 78% • 17h-20h: 67%
days / week • thu…67% • tue…63% • fri…..37%
profile • exec…65% • media..78% • techies..45%
status • registered.. 67% • unreg……..87%
reading place: • office:… 67% • home…32% • mobile…99%
semantic footprint
google assoc. terms
xwxwx xwxwx xwxwx
xwxwx xwxwx xwxwx
xwxwx xwxwx xwxwx
xwxwx xwxwx xwxwx
location
USERS CLIENTS
• all sorts of writers (internal, outside, reporters, contributors…)
• video teams • graphic staff • community
managers • (ad + sales
people)
• web site • mobile apps • mobile web site • live streaming
(text + video) • social formats • syndication • branded content
API based content factory
MACHINE READABLE
NEWS PRODUCTION AUTO TAGGING PUBLICATION
The Open Standardized
Quality Syntax (SQS) "reads" the text and assigns
some tags that will determine the
quality of a text.
Content produced on
the sole basis of
journalistic attributes
The text + its Quality Tags
are published
…Thanks to the Open SQS, the
quality of a news package is
readable by a search engine or
a ad server
EXPLOITATION
PRODUCING A MACHINE READABLE OUTPUT