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www.dailycaller.com
Providing Must-Read Content for A Audience Demanding The Complete Story
www.dailycaller.com
Since 2010 The Daily Caller has provided a different perspective on today's news that readers can't find anywhere else.
The News Stories Not Being Told
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Visitors have come to expect consistent, thought-provoking investigative journalism with topical coverage of politics, entertainment, sports, technology, business and more...
Our Story
www.dailycaller.com
A Large and Growing Audience
Monthly Traffic Comparison
Our Story
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10 Million Uniques35,000,000 Page Views
Unique Visitors Measured by Google Analytics & Quantcast (Millions)
www.dailycaller.com
Our Site
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A Mobile and Engaged Audience
Traffic Sources
DrudgeReport, etc.17.1%
Direct20.6%
NewsSites39.1%
Other9.9%
Social13.3%
Visitors MonthlyTraffic Time Spent Avg Pages
New
Daily
Regular
Average
33%
37%
30%
33%
1:34
5:45
3
3:45
2.5
2.62
3.58
250%
50%
Desktop
MobileSmart Phone & Tablet
The Daily Caller reader is on-the-go with 50% viewing on their mobile devices. Over a third of our monthly traffic visits daily for almost 6 minutes per visit.
www.dailycaller.com
Original Content, Earning Buzz
Awareness of The Daily Caller grows as our content and journalists are regularly showcased on major national news media.
Our Brand
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www.dailycaller.com
News is Their Passion.
Source: Nielsen @Plan 2013, Civic Science Audience Polling, Site Data
Our Readers
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Cross-platform (TV/Print/Online) Online News News Participation
Watch 3-4 hours of TV/night - 52%Read a daily newspaper in the past month - 29%View news video online - 24%
Get the majority of their news from the internet - 76%Believe internet media is most trustworthy - 59%Spend 5-15 hours/week on news sites; 20% spend 15+ hours - 48%
Post 200k+ Daily Caller story comments each monthRecently posted a comment on a message board - 15%Recently called a live radio or TV show to express their opinion - 4%
Driven by news and questioning the sources reporting it, Daily Caller visitors monitor a variety of news brands and platforms to be
completely informed. They see The Daily Caller as their final authority.
www.dailycaller.com
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Social Media
470,000 Fans166,000 Followers
55,600 Tweets
Daily Caller Readers Share The News
37,028 Sharing
Facebook Reach of 36,857,452
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Our Readers in Action
The Daily Caller’s readers are influential thought leaders
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Daily Caller Readers
General Public
www.dailycaller.com
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Delivering ResultsTestimonials
The Daily Caller is necessary reading for anyone who wants to be up to speed with what’s going on with politics in America.- Karl Rove
As for the Daily Caller, which I like and will continue to read.
- Anderson Cooper, CNN
The Daily Caller is stunning in the number of stories they have broken… It’s become mustread web reading
- Ann Coulter
The Daily Caller Web site – one of my faves.
- Lawerence KudlowThe Kudlow Report
I love the Daily Caller...Tucker Carlson does a great job over there
- Laura Ingraham
Your DC Morning e-mails are one of only three e-mails I read every morning- Joshua Greene
Senior CorrespondentBloomberg Businessweek
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www.dailycaller.com
Our Readers in Action
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Here are examples of how your brand can engage with this valuable audience….
www.dailycaller.com
Placement Offerings
TAKEOVERS
RESKINSand IAB Display,
Video and Rich Media Units.
CONTENTINTEGRATION
CUSTOMSECTIONS
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All Standard
www.dailycaller.com
Placement Offerings
NEWSLETTERS
INTERSTITIALS
MOBILEAPPS
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www.dailycaller.com
Create maximum impact by owning the homepage! Options include re-skin and Billboard ad.
Clients have received CTRs as high as 2.10% with roadblock sand re-skins toward a target region.
Homepage Takeovers, Roadblocks and Reskins
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www.dailycaller.com
E-Newsletter Sponsorship
100% share of voice in display AND text ads earns high share of voice.
Opt-in subscriber emails receive high conversion rates.
Approximately 220,000 for each E-Newsletter distribution.
Two placements up to 580x250 in size.
E-News
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The Daily Caller Offers Effective Content Marketing with a Successful Native Advertising Platform
Content Integration
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Article Landing PagesHome Page Native Placement Social Media Extensions
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Home Page Native Placement
Native Placements with “Featured by..”.Have received up to 350,000-400,000 impressions per day
Content Integration
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www.dailycaller.com
Content Integration
Article landing pages
100% SOV and May Include:- Story Headline, Sub
Headline, with Text-link Option
- Advertiser Name and Logo- Social Extensions- Display ad units:
728x90/900x90/970x250/300x250/300x600/300x1050
- Additional Creative Options: Video, Slideshow, Reskins, etc.
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www.dailycaller.com
Social Media ExtensionsWith an existing highly-socially engaged audience, advertisers benefit with social native extensions.
Content Integration
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Advertisers can place ads and widgets around their content that show their Twitter and Facebook feeds!Social media extention averages show efficacy:- 855 Avg. Social Shares- 228 Facebook Shares- 377 Facebook Likes- 138 Avg. Facebook Comments- 102 Avg. Tweets
www.dailycaller.com
• A transportation association ran a campaign of 100,000 impressions targeted to Washington, DC metro that received a 1.24% CTR.
• Sponsored content clients receive a 2.1% average click-through-rate on the homepage, and their landing page receives an average of 12,170 page views.
• A corporation with a national/international image problem ran a one week image campaign with 200,000 impressions geo-targeted to Washington, DC metro. Three pieces of creative received a .27% average response rate.
• An association running a key-word contextual targeting campaign received a .53% response rate.
• A client ran a national campaign and received a 1.62% CTR on their video-pre-rolls.
Advertisers Hitting The Mark!
Delivering ResultsDelivering Results
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