Subject: Business Communication

Contents Introduction and Brief History

Mediums of information today Print Media

Newspapers

Magazines

Brochures

Advertisement

Radio

Television

Internet

The Conclusion

What is Information?

‘Knowledge derived from study, experience or instruction’

‘A collection of facts or data’

‘ Knowledge of specific events or situations that has been gathered or received by communication, intelligence

or news’

History and Evolution of Information

Cave WritingsLanguage

Writing

Mediums of Information1. Print Media

Oldest form of media

Provides detailed

account of events

Main source of news

a. Newspapers

Local advertising possible

Inexpensive

Provides all sorts of NEWS

Not suitable for product demo

Doesn’t reach illiterate people

b. Magazines

Four ways in which magazines Deliver Engagement

-TRUST : A Friend and Advocate

-SUPPORT :Help in Managing our lives.

-STATUS : Our sense of position, Belongings and Confidence

-Participation : A Bridge To Interactivity

c. Brochures

Instrument for persuading people

Helps to capture interest

Easy to make and manage

Reaches target market directly

2. Advertisement‘The act of informing or

notifying’

*Mediums of advertisement

Benefits

Information

Sales

Changes attitude

3. Radio

One of the oldest medium of information

Affordable

Easy to spread news

Portable

Talk shows

Advertisements

4. Television

‘A telecommunication medium for transmitting and receiving moving images that can be

monochromatic’

Sources of information Documentaries

Movies

Advertisements

News

Live telecasting

5. Internet

Information

Communication

Data transfer

Blogs

Uses of internet in Business Communications

Conclusion

PRESENT AGE IS INFORMATION AGE

RAPID GLOBAL COMMUNICATION

RELIABLE AND FLEXIBLE