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@lageneralistaAlicia Wanless
Changing Content
How we Participate
Deliberate Misinformation
The Age of (Dis)Information
What is (Dis)information? A Play on Words
Truth
Information
Lies
All About Me
12
Images can be deceiving
Didn't Recall 32%
Remembered 37%
Saw on TV 31%
The Medium is the Misinformation
At hat tip to McLuhan
Media = Means of Mass Communications
Traditional Media
Participatory Media
The Business of Catching Attention
How Content is Changing
–Johnny Appleseed
“Type a quote here.”
Content Comes From Everywhere
Rank Website
1 Facebook.com
2 Youtube.com
3 & 5 Google.com & Google.ge
4 ok.ru
6 mail.ru
7 Myvideo.ge
8 Amazon.com
9 Myauto.ge
10 Ambebi.ge
AJ+ Top 10 Video Publisher
32
2nd most shared article
of 2014
1.2 million shares
Most Shared BBC
We are all Media nowOur integration into media and its messaging.
You’ve Got a Friend in News?
64% of Americans on
1/3 of U.S. get news
there
PewResearch
BBC
308 Nodes • 1209 Edges
1795 Nodes • 13876 Edges
BuzzFeed
308 Nodes • 1209 Edges
AJ+
705 Nodes • 22952 Edges
RT
1030 Nodes • 5249 Edges
FOX NEWS
0
3000000
6000000
9000000
12000000
BBC BuzzFeed RT Fox
Pages Likes Talking About the Page
Facebook Page Likes
We are Participating
339K Facebook Shares
33K Facebook Shares
9%6%
85%
Political Agenda Trolls & Spam Undetermined
Top Posters on RT Facebook
Everybody is Astrotrufing
Deliberate DisinformationVarying Degrees of Misinformation
MEDIAMedia: An “Information
Laundering” Machine
58
Social Media Blogs Traditional Media
Other Traditional Media
Other Traditional Media
Other Traditional Media
Other Traditional Media
Feeding information up the media chain
62
64
Establishment Fibs & Fears
0 0.2 0.4 0.6 0.8
72% Supported Iraq War
42% Still Believe WMDs
Wishful Thinking & Propaganda
Feeding the Media Chain
FearWishful
Thinking
What is to be Done?Measures for Diminishing Disinformation’s Effects
72
Know Your Audience
Provide Alternatives
Avoid Denigrating Egos
Investigate
Expose Yourself
We are all responsible.
AALa GeneralistaPRESENTATIONLa GeneralistaPRESENTATION
Study influence and propaganda in a digital age, applying my research to strategic communications campaigns.
Alicia Wanless@lageneralista
