7 steps to digital growth

Editor of Teknisk Ukeblad Media, Svein-Erik Hole

@sehole

About me

• Editor of Teknisk Ukeblad Media (tu.no, digi.no, tek.no, gamer.no, insidetelecom.no).

• Former editor in chief of klikk.no in Egmont.

• Recently spent 3 months in New York, studying digital media best cases.

• Guest lecturer at the Norwegian Institute of journalism.

2015 1854

The revenue challenge

Teknisk Ukeblad reaches 450.000 people every week (out of a 5 million population)

1. Organization

INNOVATIONS IN MAGAZINE MEDIA 2015

You can’t create 21st century content in a 20th century corporate culture

Do we have the right people?

Do they have the right focus?

Are we organized to meet the readers’ needs?

TOP TIME TOP TIME

10:00 PM – 11:00 PM

7:00 PM – 8:00 PM

For Online Fans

For Brand Posts

TOP DAY TOP DAY

Sunday

Friday

For Online Fans

For Brand Posts

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# o

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When Are Your Fans Online?

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

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12 AM 3 AM 6 AM 9 AM 12 PM 3 PM 6 PM 9 PM

Bra

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Time of Day

2. Content strategy

Stay true to the brand values

• Our vision: To clarify the importance of technology in today's society and show how technology helps to solve future challenges.

• Our promise to the readers: We will give the best coverage of Norwegian technology companies.

• Editorial goal: Most trustworthy Norwegian media company.

Be unique

• lim

Think longtail

What’s your glue?

Create habits

www.agweb.com

3. Use data to become more relevant

We can predict what people want to read

What’s top of search is top of mind.

What’s top of mind is top of social.

4. Presentation

Consider your format

Beware your layout

Interactivity rocks

Even the simple ones…

Graphics trumf stock photos

Everybody can do it

www.infogr.am

Videos get 12 times more shares on Facebook Also get 4 times more incoming links

Never bore the reader

A front page

for the social media

age

5. Distribution

New story

G+

Facebook

Twitter

Tu.no

m.tu.no

E24

MSN

Google Editor,s

pick

Fanbooster

Newsletter

SOL

LinkedIn

MÅ OVERSETTES

Tu.no week 5

@sehole

The new entry page

Don’t accept high bounce rate

@sehole

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Reddit Twitter Facebook G+ LinkedIn

Individuell behandling av lesere

@sehole

@sehole

@sehole

6. Analytics

Which are your KPI’s?

• Unique vistors?

• Page views?

• View time?

• Bounce rate?

• Always use a set of KPI’s

• Good use of data will make you a better journalist/editor/sales person

7. Brand extension

Acquisitions

It’s a new game

0

500000

1000000

1500000

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2500000

20122013

2014

2015

Monthly uniques Teknisk Ukeblad Media

New business areas

• Events

• Native ads production

• Licencing of CMS

• (Importance of print declining)

New markets

As long as you understand your audience and write for

them, you'll be fine

Thank you!

Twitter: @sehole

Mail: seh@tu.no