© 2013 SUCCESSWERKS. Do Not Copy or Distribute.1

Social Media

Best Practices Guide

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.2

Online. Offline. Inline.

Keep your Online & Offline messaging Inline.

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.3

Timely Response

Make sure you reply to messages in a timely manner

& that your messages are relevant to that season/

time of year.

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.4

Ch-ch-changes

Stay on top of social media changes

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.5

Measure and Analyze

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.6

Measure and Analyze

There are many back-end metrics called Insights that you should use to evaluate your post

strategy to get maximum results.

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.7

Post Consistently

Use of a Scheduling tool really helps here.

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.8

80/20 Rule

Use Pareto's Principle

80% of the time, 20% of the time,

Post content that is:Educational PromotionalEntertainingEngaging

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.9

Use Compelling Content

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.10

Listen Louder

By searching for/ employing:

Keywords/phrases

Google Alerts

Follow hashtags

Create streams

80/20 Listening

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.11

Cross-pollinate

Connect your different social

networks to each other.

While some may find you on 1

particular network, they may prefer to interact with you

on another.

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.12

&

Lastly…

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.13

Be Social!

Talk about more than your business— Include what you would say & do

at a BBQ or cocktail party.

© 2013 SUCCESSWERKS. Do Not Copy or Distribute.14

Nhat Phaminfo@successwerks.com

www.SUCCESSWERKS.COM

RoadWarriorShow.comMondays 9AM ET

Contact Us

/SUCCESSWERKS