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About the Survey
2
Data Collection: April 28 - May 1, 2012
Sample: 1,009 national adults 18+
Methodology: Random Digit Dial live telephone interviews
(802 landlines, 207cell phones)
Statistical
reliability: +/- 3% at a 95% confidence interval
Most Americans Say The Economic Recession Significantly Changed Their Outlook On Life
Q1:Thinking about the recent economic recession in the United States, how much, if at all, has it changed your outlook and how you live your life? Have the changes been:
31%
27%
22%
18%
1%
Or do you not feel any real changes?
Major
Significant, but not major
Minor
% Saying Major
18-34: 26%
35-54: 38
55+: 28
<$40k: 38
$40k - $100k: 33
$100k+: 17
H.S. or less: 38
College grads: 33
Post grads: 19
Children in H.H.: 38
No children: 28
Most Households Still Have a Lot of Recovering to Do
Q2:Thinking specifically about your household, have you:
18%
24%41%
14%
3%
Still have a ways to go
Might not ever fully recover
Completely recovered from the recession/ Never
really felt it
Mostly recovered
Ways to go/might
not recover
18-34: 45%
35-54: 64
55+: 55
<$40k: 62
$40k - $100k: 56
$100k+: 42
H.S. or less: 63
College grads: 53
Post grads: 36
Children in H.H.: 67
No children: 49
Americans Are Feeling More Thrifty, Determined, and Worried
5
Q3-10: I am going to mention some different attributes and emotions and I’d like you to tell me if you feel more or less of each as a result of the recent economic recession.
31%
34%
42%
47%
51%
61%
65%
66%
-41%
-42%
-40%
-25%
-31%
-19%
-13%
-15%
More
Less
Hopeful
Worried
Determined
Charitable
Scared
Lucky
Informed
Thrifty
Worried
Determined
Thrifty
Shared Sense of Determination, but Those Hit Hardest Are Also More Worried and Scared
6
Completely recovered/Never
felt itMostly Recovered Have a ways to go Might not ever
recover
Determined 59% Determined 66% Thrifty 73% Worried 82%
Informed 54 Thrifty 63 Determined 73 Thrifty 66
Thrifty 52 Informed 56 Worried 69 Scared 59
Lucky 43 Worried 55 Scared 62 Determined 54
Hopeful 41 Hopeful 51 Informed 49 Informed 42
Worried 39 Charitable 42 Hopeful 41 Charitable 28
Charitable 39 Lucky 40 Charitable 29 Hopeful 26
Scared 25 Scared 32 Lucky 25 Lucky 15
Q3-10: I am going to mention some different attributes and emotions and I’d like you to tell me if you feel more or less of each as a result of the recent economic recession.
% Saying MORE
Americans Split on Whether the Recession Will Ultimately Strengthen or Weaken the Character of the Country
7
Q11: In the long run, do you think the recent economic recession will have the effect of strengthening or weakening the character of America as a whole?
43%
14%
43%
StrengthenWeaken
Not sure/neither
Strengthen Weaken
Completely recovered/
never felt56% 23
May never recover 28 60
18-34: 47 38
35-54: 47 40
55+: 34 50
A Divided America
8
45%
4%
51%
Q12,13: I am going to mention some tradeoffs that confront many people in America today. Please tell me which side of each trade off you would generally favor in making decisions in your life.
45%
5%
50%
TimeMoney Activity and
excitement
Sleep and relaxation
18 – 34: 53%Recovered/Mostly: 54%
55+: 55%
May not recover: 60%
55+: 53%18-34: 66%
Most Valued Traits: Honesty, Work Ethic, and Good Health
Q14: Which TWO of the following traits do you think are most valuable in today’s world?
Good looks
Curiosity
A good sense of humor
Intelligence
Determination
Good health
Work ethic
Honesty
4%
7%
17%
21%
25%
35%
37%
44%
Mid-West: 26%Might not recover: 24%
Northeast: 36%
Northeast: 44%
Valued Most
7-in-10 Americans See More Value in a College Education Than a Quarter Million Dollars Cash
Q15: What do you think would be a better start in life for most young people today?
25%
4%
71%
$250,000 cash
A high quality college
educationNot sure/refused
Might not fully recover: 36%
Nearly 3/4ths of Americans Feel They Have Achieved the American Dream or Are On Their Way
Q16: On another topic, the term American Dream means different things to different people. Based on how you view the American Dream, do you think you personally have:
27%
47%
22%
4%
Are you on your way to achieving the American Dream
Achieved the American Dream
Or do you feel the American Dream is not something you will achieve?
Don’t know
“Achieved” or “On their way” to the American
Dream
Even Among Those Hit Hardest by the Recession, A Majority Feel They Have or Will Achieve The American
Dream
12
43%
24%
11%
15%
22%
27%
54%
55%
38%
47%
29%
17%
33%
41%
27%
Achieved dream On my way Won't get there
All Americans
Completely recovered from recession/Never felt
Mostly recovered
Have a ways to go
Might not recover
Q16: On another topic, the term American Dream means different things to different people. Based on how you view the American Dream, do you think you personally have:
Married Americans With No Children At Home Are the Most Likely to Feel They Have Achieved THE Dream
13
Achieved On my way Won’t get there
All Americans 27% 47% 22%
18-34 10 68 18
35-54 23 52 22
55+ 50 21 26
<$40k 17 44 32
$40k-$100k 31 51 17
$100k+ 43 47 9
H.S. or less 23 46 30
College grads 30 50 14
Post grads 43 47 7
Married/no kids at home 47 31 20
Married/with kids at home 26 51 20
Single/no kids at home 16 57 22
Single/with kids at home 6 71 21
Q16: On another topic, the term American Dream means different things to different people. Based on how you view the American Dream, do you think you personally have:
6-in-10 Think The Next Generation Will Have Fewer Opportunities for Achieving the American Dream
Q17: And do you think the next generation of Americans will have more or less opportunities for achieving the American Dream than Americans today?
30%
11%
59% Same
More opportunities
Less opportunities
Happy Marriage, Healthy Retirement and Living Sustainably Viewed As Very Important to the American Dream
Q18-25 : I am going to mention some different things people might think are important to achieving the American Dream. Please tell me how important each one I mention is to your idea of the American Dream—
extremely important, very important, only somewhat important, not important at all.
15%
18%
21%
24%
22%
25%
32%
38%
31%
36%
41%
43%
45%
47%
45%
45%
Extremely Important Very Important
83%
77%
72%
67%
67%
62%
54%
46%
Having children
Having the time and resources to pursue your personal interests
Owning a home
Helping others through volunteer work or charitable giving
Having a happy marriage
Having a long and healthy retirement
Living in an environmentally responsible and sustainable way
Being successful in a high paying career