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News: New form New structure New opportunity Jeff Jarvis City University of New York Graduate School of Journalism

Salzburg

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Presentation to funders of media in Salzburg in October 2009

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News: New formNew structureNew opportunityJeff JarvisCity University of New York Graduate School of Journalism

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News: New formNew structurenew opportunity

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Process v. product

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Process v. product

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Process v. product

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Process v. product

Page v. stream

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Process v. product• Post-industrial economy: no longer

confined by means of production & distribution

• Transparency opens up news to input• New tools: Google Wave, Twitter, phone...• End of the myth of perfection: Beta news• Enabled by the link

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News: New formNew structurenew opportunity

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Link v. content economy

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Link v. content economyImperatives:• Must be searchable to be found• Forces specialization: Do what you do

best and link to the rest• Forces efficiency• Recipient of links monetizes links(Google is not the enemy)

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Distributed v. centralized• ‘If the news is that important, it will find

me’ –college student to research, NY Times, 2008

• Audience becomes distributor• News as feeds: RSS, Twitter, Facebook…• The embeddable newspaper• The API

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Ecosystem v. company

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Ecosystem v. company

NewsInnovation.comNewsInnovation.com/models

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Network v. corporate• No longer controlled by monopolies or

oligopolies in markets: Entrepreneurial journalism

• New competition for private and state-owned media

• The need for business cooperation on revenue and editorial cooperation for efficiency

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Collaborative v. owned• For efficiency, quality, completeness, news

must be collaborative with new contributors• The value of volunteerism: See Wikipedia

and real membership• Opens up journalism as a task v. profession• Yields new needs: education, networks,

curation….

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News: New formNew structureNew opportunity

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3 needs• Engagement: making news truly of the

community – 0.5% of online time on paper sites v. 17% for social

• Effectiveness: making media more valuable for marketers

• Efficiency: reducing the marginal cost of new journalism to near-zero

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Entrepreneurship• To build sustainable models• To support innovation• Forms of support:

> Grants > Incubation> Investment > Networking> X Prizes

(See CUNY’s Entrepreneurial Journalism course & NewBizNews Project)

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Innovation in form & tools• New ways to gather & share news

Google Wave, phones, location-based, assignment tools, social distribution….

• New tools & skillsMobile, Wave, data base, social

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Transparency as default• Impact on the ecosystem of news:

Unlimited watchdogs feeding reporters• In government• In business• In journalism• In funding• Personal publicness: The benefits of connection

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Education• Media literacy: consuming & making• Tools of journalism & media• Tools of business to sustain news• Newsroom as classroom

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y Philanthropy

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Googley Philanthropy

• Transparency— Benefits & risks

• Collaboration• Social: connections• Beta philanthropy: process• Philanthropy as platform (infrastructure)• New givers: self-organizing crowds• Money, ideas, action as value (Wikipedia)• Investment & entrepreneurship

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Generation

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Generation Google and the impact on:

• Friendship— We stay linked forever

• Publicness— Is privacy over?

• Thought— Does the internet make us smarter?

• Politics and government— Is this the transparent administration?

• Talent— This is the creation generation

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