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© 2011 Public News Service
Happy 15th!
Matt Hemmendinger – Digital DevelopmentAmber Wilson - Community Outreach
Public News ServiceNow: A localized public interest news provider.The Future: Host to Media Consortium content across all platforms, available to all media outlets.
One sided conversations
Idaho 1996 – the news put out by the media was decidedly one-sided
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Bringing Equality to the Voices
Lark Corbeil, former Reuters journalist had a vision
The Public News Service Begins
Reaching an audience of 24 million a week, Public News Service is the “most widely used independent news service you’ve never heard of.”
~AlterNet
More than 8,000 outlets are regularly using our stories
We reach a combined weekly national audience of 24 million
One-third of our content is picked up by national networks
Who Airs Our Stories
Clear ChannelCBSSirius OutQ
Native News NetworkWINNPR
FIRE!!!!!!!
Reaching Audiences Where They Live
The Life of A Story
Step-by-step Check List
Reporters produce the
story
Reporters upload
stories to our web
database
Editors proof copy RSS editors
ready the story for
distribution
Stories are distributed to media outlets
via email
News editors log-in to our database to
access stories
Tracking reports are generated
and distributed to members
Production of the Stories
Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.
~ Henry David Thoreau
Broadcaster Version
Utah News Connection July 27, 2011
Media Pick-Up
Conservatively Tracking Pick-up
Our Sister, SoundBite Services
A Platform Ready For Your Voice
Influence Change
We're done!