Newspaper Industry Team 2

Market Review

Niall Maher 11497488Rachel Moore 11466328 Andrew McCabe 11397916Thomas Owens 11425368Constantin R Oprisan 11434962

Introduction

Market Background

Market size: 2.88 million adults read a newspaper

daily

According to a survey carried out by the National Newspapers of Ireland (NNI) the Irish newspaper industry made €829.68 million in revenue in 2011.

Trends: Between the years of 2009 to 2012 there

has been a decrease in the number of people buying a newspaper daily.

Key players: Broadband and the continuous

introduction of new technology in regards to Smartphones.

Profile of Organisations Founded in 1905 and it is currently Ireland’s

largest selling newspaper as it is published 7 days a week.

Founded in 1859, an Irish broadsheet newspaper that is published 6 days a week.

An Irish broadsheet newspaper, founded in 1841 under the title “The Cork Examiner” until it changed its name to the Irish Examiner in recent years.

A daily tabloid newspaper founded in 1963 which is published in the United Kingdom and Ireland.

Founded in 1988, it is Ireland’s number one paper for people aged between 15-44 years old.

Website Review The Irish Independent

Easy to use and to find top news stories, with a convenient menu bar allowing easy of access to information.

The Irish Times Similar in style to The Irish Independent,

a drop down menu allows users to quickly obtain information they want.

The Irish Examiner Laid out in a more traditional manner.

However, it has adopted a useful style for links to different areas, with pictures as links rather than a lot of words.

The Irish Sun Very much based on pictures. Showbiz is one area which they have appearing regularly on the home

page of the website.

The Daily Star Simple and straight forward to use, with good use of quick links and tabs, allowing readers to easy

read stories of interest.

Social Media Review The Irish Independent has the most

followers on Twitter. Their Facebook page has got the complete history of the paper, from the beginning.

The Irish times were more unique in their social media as they have a news blog with a number of blogs which they have written throughout the day.

The Irish Examiner had the best twitter page with links to various stories on their website.

We found that the Irish Daily Star had the most attractive Facebook page.

The Irish Sun is one of the popular newspapers on Facebook as it is liked by over 17,000 people.

Mobile Review

The first review we chose to do was the Irish Examiner.

Irish Examiner was the only paper which didn’t have an app for mobile devices.

We can clearly see that the results from the analysis of their website review for mobile devices shows that it is not user friendly.

Boss Metrics Reports

Facebook Analysis

Company Fans PTAT PTAT/Fans %Avg. post per day

Average likes per day

The Irish Independent

18,056 330 1.80% 2.2 10

The Irish Times53,419 1559 4.80% 5.55 26.8

The Irish Examiner

10,867 270 2.50% 3.58 11.2

The Irish Sun17,589 253 1.40% 4.53 2.4

The Daily Star639 5 0.80% 5.9 0.1

Boss Metrics Reports Contd.

Boss Metrics Reports Contd.

Twitter Analysis

Company Followers FollowingAvg. Tweet per

dayAvg. reply per

day

The Irish Independent

34,216 78 49.9 1

The Irish Times 41,057 35 28.7 0.1

The Irish Examiner

28,566 147 14.4 0.3

The Irish Sun 994 20 4.9 0.1

The Daily Star 850 64 24.4 0

Boss Metrics Reports Contd.

Report Promotion

• To express our work on the Irish newspaper industry we put it onto various websites like:FacebookTwitterSlideshareWordpressSocialmedia.ie

Conclusions Newspapers use websites, social media and mobile apps to

get their news to their readers Given the reduction in the purchases of the physical

newspapers, the industry needs to turn their attention to promoting their papers through other means, for example through Facebook, Twitter, and apps.

We revealed that the Irish Examiner’s readership is suffering due to lack of advancement in technology compared to the others.

The introduction of technology has increased the papers target markets and created diversification for the customer.