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CONNECTING PEOPLE – GETTING PEOPLE TO VOTE
http://destemvanvlaanderen2010.ivoxtools.be/
http://depolitiekematchmaker2010.ivoxtools.be/
Interactive & informational vote tester
via web 2.0 & classical opinion polling
For
impro
ved p
olic
ies
Rese
arch
& A
dvi
ce
Jo S
teya
ert
-+
32 1
6 2
2 6
2 14
ww
w.in
dig
ov.
be
La Voix des Belges
The Ukrainian Voice
Home/Info
Language choice
2
1. THE CONCEPT IVOTE
Link with Social
Networks
3
Step 1Participants givetheir opinion for each statement
Step 2Detailed comparisons for each statement, each question with1.Upfront collected answers
• Voters / socio demo segments
• Politicians• Political Parties• Opion Leaders• Famous people• …
2. Friends on social networks
Outcome 1Results comparison
Match with: a person / a profile
4
Outcome 2In-depth-analysis
Outcome 3Notification & viral
effects on social media
5
2. ATTRACTING THE GENERAL PUBLIC CROSS MEDIA MARKETING
Making politics relevant by taking it close to the people
Dedicated website, a
brand to breed
Video testimonials
and extra information
channels to justify
one’s opinions
Integration on TV- and
newspapersites
Multi media campaign
Radio – TV - newspapers
6
Project management Time between announcement &
elections often very short
Cross-media recruitment demands
cross-media partners
Getting politicians to participate
3) THE MAIN DIFFICULTIES
4) THE RESULTS
We motivated large numbers of citizens to be
involved in elections
We informed them about politicians real views
We helped them to make a grounded choice.
The questions are the question Designing the right questions & testing them
in a short period of time
Designing questions that the general public
understands are unidimensional and make it
possible to distinguish the different politicians
Facts
• 609.000 referrals in GOOGLE
• Results 4 x mentioned in TV News & mentioned by other newspapers & television stations
Figures 2009
(Flanders)
2010
(Belgium)
Participants >220.000 > 900.000