A Texas Tech University Student Government Campaign,

as BOLD as Texas

Presidential Candidate Tyler Patton set out to create a strong campaign.

He needed strong running mates, endorsed candidates, staff &

a strong social media strategy.

He recruited Elizabeth Custy to lead his strategy. Together they created a

victorious campaign.

They used their 27 endorsed senate candidates to create buzz,

awareness & promote.

They used their blog, mysga.com, to keep potential voters updated

& posted unique content to make viewers feel part of the campaign.

Facebook consumed the main conversation strategy,

it included: landing pages, fact Fridays, Q-&-As, photo albums,

biographies

&

crisis communication actions.

The candidate debate was streamed live on Twitter & USTREAM.

They engaged & created an experience for their potential voters

through

a competition to gain the most liked poster between endorsed candidates,

the winning candidate was featured as the profile picture for the Patton,

Uryasz & Moore Facebook page.

They created a Text Message Reminder System which was embedded into Facebook.

QR Codes were incorporated on their posters to drive traffic to mysga.com.

PATTONURYASZ

MOORE&LEADERSHIP AS BOLD AS TEXAS

V O T I N G B E G I N S

MARCH1&2MYSGA.COM

for STUDENT GOVERNMENT

scan here for more

information

PATTONURYASZ

MOORE&LEADERSHIP AS BOLD AS TEXAS

V O T I N G B E G I N S

MARCH1&2MYSGA.COM

for STUDENT GOVERNMENT

scan here for more

information

A month later...

the, Patton, Uryasz & Moore, team was the only executive alliance to

enter runoffs.

Their plan of action was

an infographic to visualize their platforms,

a call-a-thon twice as big as the general election’s call-a-thon,

& a campaign walk teased as a BOLD STATEMENT to create suspense.

With the help of their 27 endorsed senate candidates and their

501 Facebook Fans886 Facebook Event Guests

&with 100,000+ Facebook Post Views

8000+ Views on mysga.com,

Patton, Uryasz & Moore and 24 of their 27 endorsed senate candidates

were victorious.

@eCusty@tpat