Gen Y and The Young Urban Social Market

Young Urban Socials: Who Are They?

• Young (80% 22-34 years old)

• Single (63%)

• College educated (80%)

• Lower income due to life-stage

• Live with roommates (62%)

• Strong social lifestyle

• Plugged into latest technology

• Like to express personal style

• Lower car ownership

• Pet owners (53%)

Young Urban Socials: What They Want

• Seek energy and vibe of urban core

• Maximize location and walkability

• Minimize cost

• Roommates• Smaller apartments

• More emphasis on living space, less on dining

• Open kitchens

• Ability to personalize space

• State-of-the-art fitness center

• Technology - Mobile

High Walk Score® Locations

@AVA

The AVA Customer Is…

Bachelor's Degree

Connected Socially

Single (63%)

Self-Expressive

Strong Desire to Network

Aspiring

Outgoing & Willing

25-35 yrs. old

Plugged in to Latest

Technology

WHERE WE WANT. WE LIVE.

ACTIVATING SOCIAL

CHILL

TWITTERWALLS

ROOFTOPS &BACK YARDS

FIT

PERSONALIZED SPACES

CHILL

CHALKBOARDWALLS

BARN DOORS

DRESSING

&

STORAGE

AMAZON

PACKAGE

LOCKERS

INNOVATIVE FEATURES

BIKE

FIX IT

STATIONDIY SPACE

PET

TREAT

VENDING

MACHINE

WORK

SPACE

AVA Little TokyoLos Angeles

Walk Score® = 97

AVA 55 NinthSan Francisco

Walk Score® = 96

AVA H StreetWashington D.C.Walk Score® = 94

AVA High LineNew York

Walk Score® = 97

AVA DoBroBrooklyn

Walk Score® = 99