1. Des Moines Register Mobile strategy We need to be useful to people on the go, and useful to people who just prefer to use their mobile device as their computer. 2. Text alerts Breaking news Breaking sports news Hawkeyes updates Cyclones updates High school sports updates/scores Entertainment news RAGBRAI news We have 6,000 unique subscribers and send out more than 100,000 alerts/month. 3. Mobile site News, Sports, Business Entertainment, Life, Opinion Blogs Weather School/business closings Traffic cameras Mobile site gets close to 500,000 page views per month. Were seeing 150% growth year-over-year. 4. RAGBRAI Registers Annual Great Bicycle Ride Across Iowa (Its happening right now!) What riders can get from our mobile site: Weather alerts and forecast Photos (from us and them) Rider maps and driver maps Blog updates RAGBRAI history Frequently asked questions 5. Specialty sites Iowa State Fair, Bowl games, USA Track Championships, Top 100 restaurants 6. Data sites Election results, State wrestling/basketball results, Garage sales 7. We think mobile When we plan our major event coverage, we think about how readers want to get coverage of that event on their mobile devices. Mobile is no longer something it would be nice to do. Its a core part of our digital strategy. 8. Social media