Brian HipkinDirector Student ServicesUniversity of East London

UK

‘Texting as a means to an end’

1.Prefered means of networking2. 98% mobile ownership + sim sharing

3. 2.3 trillion sent in 20104.Future growth in ‘Smartphones’

5. The text as a portal6. Convert to TinyURL!™ and use landing

pages

  78% of SA students access the internet via their cell phones. (Student Village & Interact RDT)

75.4 % of the respondents indicated that they accessed the Internet via their cellphones. (UNISA’s study of high school learners)

In poor schools 93% of the Grade 11 learners reported  having used the internet on cell phones with  68% using their phones for internet access on a typical day, opposed to 39% using computers (Kreutzer 2009).

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More than 350 million active users More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week. Just 6 years old.

Living together on your phone

“It is not technology it is a way of life”

140,000 Apps (Jan 2010), 500 (July 2008).Uploads to Youtube up 400% in 6 days from launch of iphone3GS

150 million viewers (Aug 10), Started Sept 2005

World record stands at 367,025,875 viewers have watched 1 music video (Oct 10)

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Capturing data from a self defining group

Embedded links in the auto reply

Pushing short codes at the right time

The Right of Reply – short codes and ‘red hot data’

Provide -The right information

Delivered at -The right time- pro active

To be most effective – in many formsusing the right language

Effective use of Texting as a link in the Web 2.0 world

Working with external organisations

-The web 2.0 world is free-It’s cheaper than you think

-Bring together systems-Don’t surprise your IT department-Use a text to bind web 2.0 together

A predictable fact

The most vulnerable to a poor experience

A permanent and expensive loss in bothhuman and economic terms

Time poor but network rich

The power of one message – many forms

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A glimpse into the new student experience

Any Questions?