Media + PR in litigation for lawyers

Law Firm PRLaw Firm PR

WARNING

This advice is free.

Normal people don’t think this way.

innovative insight. connected content. exciting executions

Love them.


Hate them.


You have to deal with them.innovative insight. connected content. exciting executions

When does PR Matter?


Is it a high profile case?• Criminal• Civil

Does the case have a unique angle?Could it help you settle?Will the other side use the media?

When does PR Matter?


Client. Firm. Both.

Who are you positioining?


Cases.


High profile cases to small/solo attorneys• Financial • Comfort level and relationship

Legal cases gain media traction• Celebrity/Person of Stature• Human Interest• Public Issue

• Politics/Business

Trends.


Value the expertise and relationships A “covenant” with the media Understanding of the legal process, legal issuesIt should NEVER supersede a legal strategyLet the PR person be the filter

Using Outside PR Counsel.


Media TrainingClient/Attorney

Proactive Media Outreach. Reporter Shopping Reporter Sharing

Using Outside Counsel


Do your homework. Screen the call. Do your research. Write it down.

Think about the Judge/Prosecution Written Statement is Safest.

You control the voice.

If you don’t have an expert.


Employee Issue Dismissal/Disgruntled/Threat/Injury/Issue

Regulatory Issue Investigation

No Charges

Civil Case – Not FiledSignificant Internal/Customer Issue

It’s not yet a case, just an issue…


If you’re not ready, the media will pounce. They don’t see you in the courtroom, but

they do see you in the media…it effects the opinion of your clients guilt or innocence.

Your appearance matters. Plan your escape route, and your clients

escape route.

Liabilities.


You don’t need the media. Control the content. Use the distribution channels that

matter for your business/client.

Be the Media.



Firm + Practice.

What do you do for a living?


Relationships with media / thought leaders

Use the news.Rapid responseCorrespond when you DON’T want

somethingUse your content…see content

marketing presentation.

Firm PR


News & Politics

Media + PR in litigation for lawyers