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Innovating for Social @MalachyBrowne
@reportedly
ENGAGEMENT LESSONS
DEEP DIVE: Focus on Yemen
• 2 days reporting on evolving Saudi raids
• Engagements/tweet - 4x the monthly average
• 7% lift in followers around our coverage
• What worked? Recaps, videos, unique imagery
• Context and rounded out coverage of a major news story
LIFT THE LID
Shelling of Kramatorsk, Feb. 10 2015
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