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Inspiring News, Trends and Innovations 2013CW 34
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A personalized boost at the marathon
Challenge: Promote Adidas new line of Boost sneakers in an engaging way.
Idea: Give runners of the International Santiago Marathon a Boost. Adidas harvested energy from people entering and exiting the Marathon by a special installation. This energy was used to deliver personalized messages of encouragement and motivation to the runners on a big screen during their final stretch of the race.
innovation: Clever and engaging way of promoting Adidas product line Boost embedded into the event of the Santiago marathon, resulting in a high reach and media coverage.
ADIDAS: Boost Installation at Marathon
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Interactive car streams video on its exteriorMINI: Not Normal Art Beat
Challenge: Generate buzz by another activation of the Not Normal campaign.
Idea: An illuminating MINI Art Beat - a customized MINI Countryman with over 48,000 hi-res LEDs unleashed in London. Fans are given the opportunity to stream a live animation (starring them) via social media directly onto the MINI as it takes its night drives, so street passersby and the entire Web are the audience.
innovation: The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.
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Free Magazines only for proven fansBILLBOARD MAGAZINE: Fan Check Machine
Challenge: Only target those people that belong to Billboard Magazines demographic true music addicts.
Idea: The Fan Check Machine a vending machine offering a free copy of the publication if you prove to be a real fan of the artist on the cover. People just plug it into the Fan Check Machine and they are considered a real fan if there are more than 20 songs by the musician in their iPhones.
innovation: Worlds first interactive magazine dispenser. An innovative concept to promote b(r)and advocacy.
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Eye-catching hole made the concept concreteHEMORIO: Small Hole In Newspaper
Challenge: Raise awareness and increase blood donations during donation week.
Idea: Emphasize on how little it takes to save a life by translating what little means to newspaper. A small hole was pierced through an image of an arm with an explanation that the hole didnt make a difference in the newspaper the same way it wouldnt make much of a difference if one will go and donate blood.
results: This campaign was ten times more successful than their previous most successful event. Eye-catching and effective translation of how little it requires of someone to save a life.
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Thank you.
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