Embed Size (px)
DESCRIPTION
The 2013 Mobile Finance Trends and Innovations slide deck highlights the most interesting and important mobile finance trends from the first half of 2013. It draws on research from CI’s Mobile Monitor service and our ongoing tracking of the mobile finance space. The slide deck also includes commentary on relevant mobile developments outside of the financial services industry, key takeaways for financial services firms and thoughts on what’s next for mobile finance.
Citation preview
COPYRIGHT 2013 CORPORATE INSIGHT INC
2013 TRENDS AND INNOVATIONS
DANIEL J WIEGAND
SENIOR ANALYST MOBILE RESEARCH amp CONSULTING
JULY 2013
MOBILE FINANCE
ABOUT CORPORATE INSIGHT
Connect With Us
Corporate Insight provides competitive intelligence and user experience research to the nationrsquos leading
financial institutions For over 20 years the firm has tracked technological developments in the financial
services industry identifying best practices in online banking and investing online insurance mobile
finance active trading platforms social media and other emerging areas There are no assumptions in
Corporate Insightrsquos work ndash we use live accounts at all of the firms we research providing our clients with
unparalleled unbiased intelligence on the competition
Corporate Insight welcomes the opportunity to speak with the media If you are interested in citing our
research or would like to schedule an interview with one of our analysts please contact Intermarket
Communications at 212-888-6115 or corporateinsightintermarketcom
Media Inquiries
2
DANIEL J WIEGAND
Senior Analyst Mobile Research amp Consulting
212-832-2002 x-118
dwiegandcorporateinsightcom
BEN POUSTY
Marketing Manager
212-832-2002 x-134
bpoustycorporateinsightcom
TABLE OF CONTENTS
Introduction
2013 Mobile Finance Trends and Innovations
o Leveraging Smartphone Capabilities Camera amp Voice
o Menu Design amp Navigation Converging
o Account Information Remains a Priority
o Enhanced Investment Researchhellip Especially on the iPad
o The Future of the Mobile Wallet
Mobile Finance 2013 and Beyond
o Three Takeaways for Financial Services Firms
o Whatrsquos Next
Corporate Insight Thought Leadership
About the Author
3
INTRODUCTION
4
Mobile finance has gone from practically nonexistent to ubiquitous in less than ten years
That time period has seen striking changes in mobile technology and its implementation by
financial services firms Devices such as the iPhone iPad and Android smartphones have
grown more powerful and gained a central role in consumersrsquo everyday lives This makes it
increasingly important for financial services firms to be able to reach clients on their
preferred device and offer them new and innovative tools to manage their money
KEEPING UP WITH MOBILE FINANCE
5
INT
RO
DU
CT
ION
This slide deck presents interesting and noteworthy mobile
finance trends from the first half of 2013 It draws on
research from CIrsquos ongoing tracking of the industry as well
as a few relevant developments outside of the financial
services space We conclude with key takeaways and our
thoughts on what could be coming next for mobile finance
2013 MOBILE FINANCE TRENDS AND INNOVATIONS
6
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
7
USAA expedites account opening
o Late 2012 Image of a blank check to pre-fill initial deposit information
o April Driverrsquos license photo to load personal information
US Bank launches Mobile Photo Bill Pay in March
o Firms continue to add standard bill pay as well ndash Discover Bank in January ETRADE in March Merrill Lynch amp Merrill Edge in May
Chase adds receipt capture to its Jot small business app in April
o Similar to American Expressrsquo ReceiptMatchlaunched in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Chase Jot Receipt Capture
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
8
Mobile check deposit continues to proliferate
o January Added by Discover Bank
o February Scan and upload multiple checks through USAA DepositMobile
o June Added by KeyBank
Mobile check deposit is currently available from 83 of the banks Corporate Insight tracks as well as several investment firms
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA Check Deposit
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
ABOUT CORPORATE INSIGHT
Connect With Us
Corporate Insight provides competitive intelligence and user experience research to the nationrsquos leading
financial institutions For over 20 years the firm has tracked technological developments in the financial
services industry identifying best practices in online banking and investing online insurance mobile
finance active trading platforms social media and other emerging areas There are no assumptions in
Corporate Insightrsquos work ndash we use live accounts at all of the firms we research providing our clients with
unparalleled unbiased intelligence on the competition
Corporate Insight welcomes the opportunity to speak with the media If you are interested in citing our
research or would like to schedule an interview with one of our analysts please contact Intermarket
Communications at 212-888-6115 or corporateinsightintermarketcom
Media Inquiries
2
DANIEL J WIEGAND
Senior Analyst Mobile Research amp Consulting
212-832-2002 x-118
dwiegandcorporateinsightcom
BEN POUSTY
Marketing Manager
212-832-2002 x-134
bpoustycorporateinsightcom
TABLE OF CONTENTS
Introduction
2013 Mobile Finance Trends and Innovations
o Leveraging Smartphone Capabilities Camera amp Voice
o Menu Design amp Navigation Converging
o Account Information Remains a Priority
o Enhanced Investment Researchhellip Especially on the iPad
o The Future of the Mobile Wallet
Mobile Finance 2013 and Beyond
o Three Takeaways for Financial Services Firms
o Whatrsquos Next
Corporate Insight Thought Leadership
About the Author
3
INTRODUCTION
4
Mobile finance has gone from practically nonexistent to ubiquitous in less than ten years
That time period has seen striking changes in mobile technology and its implementation by
financial services firms Devices such as the iPhone iPad and Android smartphones have
grown more powerful and gained a central role in consumersrsquo everyday lives This makes it
increasingly important for financial services firms to be able to reach clients on their
preferred device and offer them new and innovative tools to manage their money
KEEPING UP WITH MOBILE FINANCE
5
INT
RO
DU
CT
ION
This slide deck presents interesting and noteworthy mobile
finance trends from the first half of 2013 It draws on
research from CIrsquos ongoing tracking of the industry as well
as a few relevant developments outside of the financial
services space We conclude with key takeaways and our
thoughts on what could be coming next for mobile finance
2013 MOBILE FINANCE TRENDS AND INNOVATIONS
6
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
7
USAA expedites account opening
o Late 2012 Image of a blank check to pre-fill initial deposit information
o April Driverrsquos license photo to load personal information
US Bank launches Mobile Photo Bill Pay in March
o Firms continue to add standard bill pay as well ndash Discover Bank in January ETRADE in March Merrill Lynch amp Merrill Edge in May
Chase adds receipt capture to its Jot small business app in April
o Similar to American Expressrsquo ReceiptMatchlaunched in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Chase Jot Receipt Capture
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
8
Mobile check deposit continues to proliferate
o January Added by Discover Bank
o February Scan and upload multiple checks through USAA DepositMobile
o June Added by KeyBank
Mobile check deposit is currently available from 83 of the banks Corporate Insight tracks as well as several investment firms
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA Check Deposit
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
TABLE OF CONTENTS
Introduction
2013 Mobile Finance Trends and Innovations
o Leveraging Smartphone Capabilities Camera amp Voice
o Menu Design amp Navigation Converging
o Account Information Remains a Priority
o Enhanced Investment Researchhellip Especially on the iPad
o The Future of the Mobile Wallet
Mobile Finance 2013 and Beyond
o Three Takeaways for Financial Services Firms
o Whatrsquos Next
Corporate Insight Thought Leadership
About the Author
3
INTRODUCTION
4
Mobile finance has gone from practically nonexistent to ubiquitous in less than ten years
That time period has seen striking changes in mobile technology and its implementation by
financial services firms Devices such as the iPhone iPad and Android smartphones have
grown more powerful and gained a central role in consumersrsquo everyday lives This makes it
increasingly important for financial services firms to be able to reach clients on their
preferred device and offer them new and innovative tools to manage their money
KEEPING UP WITH MOBILE FINANCE
5
INT
RO
DU
CT
ION
This slide deck presents interesting and noteworthy mobile
finance trends from the first half of 2013 It draws on
research from CIrsquos ongoing tracking of the industry as well
as a few relevant developments outside of the financial
services space We conclude with key takeaways and our
thoughts on what could be coming next for mobile finance
2013 MOBILE FINANCE TRENDS AND INNOVATIONS
6
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
7
USAA expedites account opening
o Late 2012 Image of a blank check to pre-fill initial deposit information
o April Driverrsquos license photo to load personal information
US Bank launches Mobile Photo Bill Pay in March
o Firms continue to add standard bill pay as well ndash Discover Bank in January ETRADE in March Merrill Lynch amp Merrill Edge in May
Chase adds receipt capture to its Jot small business app in April
o Similar to American Expressrsquo ReceiptMatchlaunched in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Chase Jot Receipt Capture
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
8
Mobile check deposit continues to proliferate
o January Added by Discover Bank
o February Scan and upload multiple checks through USAA DepositMobile
o June Added by KeyBank
Mobile check deposit is currently available from 83 of the banks Corporate Insight tracks as well as several investment firms
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA Check Deposit
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
INTRODUCTION
4
Mobile finance has gone from practically nonexistent to ubiquitous in less than ten years
That time period has seen striking changes in mobile technology and its implementation by
financial services firms Devices such as the iPhone iPad and Android smartphones have
grown more powerful and gained a central role in consumersrsquo everyday lives This makes it
increasingly important for financial services firms to be able to reach clients on their
preferred device and offer them new and innovative tools to manage their money
KEEPING UP WITH MOBILE FINANCE
5
INT
RO
DU
CT
ION
This slide deck presents interesting and noteworthy mobile
finance trends from the first half of 2013 It draws on
research from CIrsquos ongoing tracking of the industry as well
as a few relevant developments outside of the financial
services space We conclude with key takeaways and our
thoughts on what could be coming next for mobile finance
2013 MOBILE FINANCE TRENDS AND INNOVATIONS
6
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
7
USAA expedites account opening
o Late 2012 Image of a blank check to pre-fill initial deposit information
o April Driverrsquos license photo to load personal information
US Bank launches Mobile Photo Bill Pay in March
o Firms continue to add standard bill pay as well ndash Discover Bank in January ETRADE in March Merrill Lynch amp Merrill Edge in May
Chase adds receipt capture to its Jot small business app in April
o Similar to American Expressrsquo ReceiptMatchlaunched in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Chase Jot Receipt Capture
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
8
Mobile check deposit continues to proliferate
o January Added by Discover Bank
o February Scan and upload multiple checks through USAA DepositMobile
o June Added by KeyBank
Mobile check deposit is currently available from 83 of the banks Corporate Insight tracks as well as several investment firms
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA Check Deposit
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
Mobile finance has gone from practically nonexistent to ubiquitous in less than ten years
That time period has seen striking changes in mobile technology and its implementation by
financial services firms Devices such as the iPhone iPad and Android smartphones have
grown more powerful and gained a central role in consumersrsquo everyday lives This makes it
increasingly important for financial services firms to be able to reach clients on their
preferred device and offer them new and innovative tools to manage their money
KEEPING UP WITH MOBILE FINANCE
5
INT
RO
DU
CT
ION
This slide deck presents interesting and noteworthy mobile
finance trends from the first half of 2013 It draws on
research from CIrsquos ongoing tracking of the industry as well
as a few relevant developments outside of the financial
services space We conclude with key takeaways and our
thoughts on what could be coming next for mobile finance
2013 MOBILE FINANCE TRENDS AND INNOVATIONS
6
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
7
USAA expedites account opening
o Late 2012 Image of a blank check to pre-fill initial deposit information
o April Driverrsquos license photo to load personal information
US Bank launches Mobile Photo Bill Pay in March
o Firms continue to add standard bill pay as well ndash Discover Bank in January ETRADE in March Merrill Lynch amp Merrill Edge in May
Chase adds receipt capture to its Jot small business app in April
o Similar to American Expressrsquo ReceiptMatchlaunched in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Chase Jot Receipt Capture
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
8
Mobile check deposit continues to proliferate
o January Added by Discover Bank
o February Scan and upload multiple checks through USAA DepositMobile
o June Added by KeyBank
Mobile check deposit is currently available from 83 of the banks Corporate Insight tracks as well as several investment firms
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA Check Deposit
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
2013 MOBILE FINANCE TRENDS AND INNOVATIONS
6
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
7
USAA expedites account opening
o Late 2012 Image of a blank check to pre-fill initial deposit information
o April Driverrsquos license photo to load personal information
US Bank launches Mobile Photo Bill Pay in March
o Firms continue to add standard bill pay as well ndash Discover Bank in January ETRADE in March Merrill Lynch amp Merrill Edge in May
Chase adds receipt capture to its Jot small business app in April
o Similar to American Expressrsquo ReceiptMatchlaunched in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Chase Jot Receipt Capture
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
8
Mobile check deposit continues to proliferate
o January Added by Discover Bank
o February Scan and upload multiple checks through USAA DepositMobile
o June Added by KeyBank
Mobile check deposit is currently available from 83 of the banks Corporate Insight tracks as well as several investment firms
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA Check Deposit
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
7
USAA expedites account opening
o Late 2012 Image of a blank check to pre-fill initial deposit information
o April Driverrsquos license photo to load personal information
US Bank launches Mobile Photo Bill Pay in March
o Firms continue to add standard bill pay as well ndash Discover Bank in January ETRADE in March Merrill Lynch amp Merrill Edge in May
Chase adds receipt capture to its Jot small business app in April
o Similar to American Expressrsquo ReceiptMatchlaunched in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Chase Jot Receipt Capture
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
8
Mobile check deposit continues to proliferate
o January Added by Discover Bank
o February Scan and upload multiple checks through USAA DepositMobile
o June Added by KeyBank
Mobile check deposit is currently available from 83 of the banks Corporate Insight tracks as well as several investment firms
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA Check Deposit
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
LEVERAGING SMARTPHONE CAPABILITIES CAMERA
8
Mobile check deposit continues to proliferate
o January Added by Discover Bank
o February Scan and upload multiple checks through USAA DepositMobile
o June Added by KeyBank
Mobile check deposit is currently available from 83 of the banks Corporate Insight tracks as well as several investment firms
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA Check Deposit
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
LEVERAGING SMARTPHONE CAPABILITIES VOICE
9
ETRADE has offered Nuance-powered voice recognition since April 2012
USAA starts a pilot ldquovirtual mobile assistantrdquo program in March expands to all clients in April
Shortly after GEICO adds Voice Assistance from ldquoLilyrdquo
IBM plans to offer phone online and mobile customer service powered by its Watson supercomputer early clients to include several international banks
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
USAA amp GEICO Voice Commands
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
MENU DESIGN amp NAVIGATION CONVERGING
10
Slide-out menus offer advantages that account for growing popularity
bull One-touch access to a long list of app screens and features without navigating away from the current page
bull Does not take up valuable screen space like static bottom icon menus
bull Familiar to users of other popular apps such as Facebook
Already used by Capital One ETRADE and Fidelity
Vanguard and Discover roll out new left-side menus to their apps in 2013
American Express uses a slightly different right-side design but essentially the same approach in its April iPhone app revamp
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Vanguard amp American Express Menus
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
ACCOUNT INFORMATION REMAINS A PRIORITY
11
New robust aggregation and analysis tools
o In April Discoverrsquos iPad app adds the Spend Analyzer
o As part of a revamp in May Merrill Lynch amp Merrill Edge enhance graphs and extend aggregation to their iPhone apps
o In May Vanguard adds portfolio analysis
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Spend AnalyzerVanguard Portfolio Analysis
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
ACCOUNT INFORMATION REMAINS A PRIORITY
12
Deeper account history archives
o From April to June Capital Onersquos credit card history goes from 1 month to 45 days to 4 months
o In April ShareBuilder adds a 60-day transaction history to its smartphone apps
o Also in April American Express expands history from 1 to 6 months
Adding access to statements
o March Discover amp Vanguard
o May American Express
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
American Express Search Transactions amp Discover Statement
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
13
New and improved mobile research capabilities
o In late 2012 Fidelity introduces advanced interactive research tools for the iPad
o ETRADErsquos revamped iPad app in February features a new Compare tool
o Merrill Lynch publishes a research channel on the Flipboard app as of March
o Charles Schwab adds a video Market Update in May
o TD Ameritrade integrates myTrade investor community access in May
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
ETRADE iPad App Compare Tool
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
14
Asset management firms prioritize the iPad for advisor and client research use ndash often before mobile account access
o John Hancock iDiversify app in May
o JP Morgan Insights app in June
o Firms including AllianceBernstein Franklin Templeton Invesco Oppenheimer Funds amp PIMCO introduced iPad apps in 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
John Hancock iDiversify
ENHANCED INVESTMENT RESEARCHhellipESPECIALLY ON THE iPAD
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
THE FUTURE OF THE MOBILE WALLET
15
Most buzz comes from outside of the financial services industry from tech retail or startups
o Google Wallet Square and PayPal are expanding their offerings
o Apple Passbook gradually improves capabilities with iOS 7
Mobile deals continue to grow among financial services firms
o Discover Extras launches in March
o USAA expands Shopping amp Discounts option in April
o American Express Bank of America and Capital One have offered similar programs since 2012
20
13
MO
BIL
E F
INA
NC
E T
RE
ND
S A
ND
IN
NO
VA
TIO
NS
Discover Extras and USAA Shopping amp Discounts
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
MOBILE FINANCE 2013 AND BEYOND
16
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
THREE TAKEAWAYS FOR FINANCIAL SERVICES FIRMS
17
1 Firms are finding new innovative ways to use built-in smartphone capabilities such as a camera and microphone for tools that do not have an online equivalent
2 At the same time they are working to improve their smartphone and tablet appsrsquo fundamental capabilities specifically account information and market research
3 Mobile technology and design standards from outside of the industry have already made an impact on financial services firmsrsquo mobile development and bear watching for the future
20
13
AN
D B
EY
ON
D
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
WHATrsquoS NEXT
18
Increasing personalization for home displays menus etc
More apps for Windows Mobile
Experimentation with responsive Web design
20
13
AN
D B
EY
ON
D
ShareBuilder iPad AppFidelity Windows Mobile App
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
CORPORATE INSIGHT THOUGHT LEADERSHIP
Asset Management and Social Media A Guide to Social Marketing
This guide looks at how asset management firms use popular social media platforms such as LinkedIn Twitter Facebook YouTube and Google+ to connect directly with investors and financial advisors The guide is also available as a slide deck
The Millennial Opportunity Whitepaper
This whitepaper examines the marketing tactics strategies and online resources leading financial institutions are using to connect with Millennials This is also available as a slide deck
Slide Deck Apple iOS 7 Ideas for Financial Services Firms
Apple iOS 7 Ideas for Financial Services Firms explains how firms can leverage the new features in iOS 7 to make their mobile apps more user-friendly
Mobile Infographic Android vs Apple Apps Across Financial Services
Mobile Trend Infographic compares Android and Apple iOS app development across the financial services industry
19
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
ABOUT THE AUTHOR
Daniel J Wiegand
SENIOR ANALYST
MOBILE RESEARCH AND CONSULTING
Dan Wiegand leads Corporate Insightrsquos mobile finance research efforts and is the Senior Analyst for CIrsquos Mobile Monitor service He has conducted extensive research on mobile finance with a focus on the mobile apps platforms and capabilities leading financial services firms offer prospects and clients
Danrsquos past work in the space includes the Money on the Move Mobile Finance Review 2011 and 2012 Mobile Leaders reports that offer a comprehensive look at the mobile landscape Dan has also authored a series of reports focusing on key mobile functionalities including iPad apps account information transaction capabilities security and more
Dan graduated from Harvard University in 2006 and has been a member of the Corporate Insight team for the last seven years He also works as a senior consultant and project manager on CIrsquos Consulting Services team
CONTACT DAN
T 212-832-2002 x-118
E dwiegandcorporateinsightcom
23
