Employer Branding

Andreas Helgesen

Company v. employer brand – what’s the difference?

Attract and Retain

EMPLOYEE

Company Brand

Contract

CUSTOMER

Employer Brand

KEY ATTRIBUTES KEY ATTRIBUTES

Branding Branding

Outcome:

Audience:

Employer Branding

Our Corporate Employer Brand

Concept Synopsis:

FMC Technologies doesn’t need marketing gimmicks to sell its employer brand. It only needs to share what everyone in the company is doing RIGHT N OW to help put customers first and keep them ahead.

Employer Branding

Pushing BoundariesWe push boundaries- even in ad campaigns

Employer Branding

RIGHT NOW, we have more than 200 job opportunities.Every one of them lead to many more.

RIGHT NOW, 57 nationalities are represented in FMC Technologies Norway.

RIGHT NOW, FMC Technologies beats Google and Apple in Forbes’ ranking of the world’s most innovative companies.

RIGHT NOW, engineers want to work for us.

Become a part of the world’s most admired company*. RIGHT NOW.

Familiarity

Consideration

Desire

Application

Acceptance

Campaign Responsibility

Communications

Communications

HR & Communications

HR

Recruitment

Pushing Boundaries campaign

CollaborationCustomer-centered

IntegrityInnovation

Quality Safety & Sustainability

Valuing People

Retention

”The Challenge”

Results

Brand Awareness9% 31%

Ideal employer (Engineering – National)

Students 18 6 place Y & S professionals 6 3 place

The Challenge 30% attendance150 signed up for ½ maraton