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Visual search for socialEvery company tracks social media through text. But today the conversation is visual…
85% of photos with brands and products CANNOT be found with text search alone. They need visual search.
85%
15%
…
1.8 Billion photos are shared every day!
Every product company faces the challenge to find and leverage social photos, and feed their CRM
Now with Ditto, marketers can find their brand photos and the fans who post them
Ditto is a proprietary visual search engine built by MIT-trained
vision scientists that scours photos on social networks like
Twitter, Instagram and Tumblr to identify brand logos.
DEMO: Realtime brand-matches from Twitter and Tumblr: streamditto.com
1. Live Photos
4.
7. Influencers
PRE_PROCESS CLASSIFIER PIPELINE VALIDATION DATABASE OF AFFINITIES
FEATURE POINT DETECTION
MATCH REFINEMENT
PATTERN TEMPLATES
15 million/day
50 million/day
120 million/day
Logos Characters Flags
Image Queue
Ditto continuously processes photos for brands, faces, smiles and more, to compile a database of affinities
Resize Normalize Divide into color channels
HOG BOW HAAR
Faces Facial Expressions CNNs.Objects CNNs.Scenes
Machine learning classifiers *Image statistics *Feature point weighting
FEEDBACK & RETRAINING
Graph of people, friends, followers, photos & attributes, and affinities
*Broaden region of match *Boost confidence with detailed pass
Matching of features
Detect features
CONFIDENTIAL
SOURCES
ANY PRIVATE SOURCE• Facebook • Pinterest • Tencent • Customer review sites • Flickr • Publishers (ad-targeting) • Broad Web (ad-targeting) • etc.
“Deep learning” on photos reveal more than brands, including products and contexts-of-use
Smiles
Fabric
Animals
Glasses
Scenes, revealing context-of-use (snow, beach, indoor)
Shoes
Product patterns like these from Vera Bradley are also detectable
What you eat…
Confidential
What you wear…
What you watch…
Where you shop…
Through fan photos, French’s found a new pairing worth sharing—broccoli.
Key value propositions for photo-listening include insights, quantitative analytics, and ad targeting
1) Product insights How is my product being used? In what context?
With what other products?
2) Competitive Intelligence How does my visual brand presence compare with
my competitors’? Where am I leading v. following?
3) Customer Acquisition and Ad Targeting Who are my fans? What do they care about?
How can I use social media to laser-target my
competitors’ audience?
Brands/agencies use Ditto for marketing insights, and as a CRM tool to grow their customer base
CPG
Sports
Fashion
Beverage
QSR
Auto
BK
Redbull Coke Beam
Vera MK
NHL MLB Fox
Nestle Kraft
VictoriaSecret
Chobani
Ford
Bacardi
Brand Manager tool
1. 2. 3.Live Photos Photo Impressions Customer’s Face
4. 5. 6.Brand Life Shared Interests Word Cloud
7. 8.Influencers Heat Map
Photos for each brand can be sorted by place, time, popularity, smiles and groups
Profile shots show the face of the customer who is posting these photos
Analytics measure the number of photos, how many people have seen them and how many people engaged with them
See what other brands appear frequently in your fans’ photos
View your audience’s affinities normalized against the general population
Download the user ids of your most influential fans for ad-targeting or engagement
Analyze what people say about these photos
Interact with a heat map of where these photos appear across the globe
Through fan photos, French’s found a new pairing worth sharing—broccoli.
Brand and agency relationships accelerate enterprise software deals
Yahoo/Tumblr/Flickr
Facebook/Instagram
Amazon
Apple
TenCent
Social ListeningSRMs + Media Buying
Big Social Platforms Agencies
SalesForce/Radian6
Adobe Social
Sprinklr
Oracle/Virtue
BrandWatch
Tracx
IBM Social
Crimson Hexagon
Spredfast
Clarabridge
Simply Measured
Millward Brown
500+ total
WPP/GroupM
IPG/Hill Holiday
Publicis/Digitas
MDC
Havas
Dentsu
5000+
Brands
Kraft
Modelez
Unilever
P&G
J&J
InBev
Nestle
Campbells
Kimberly Clarke
PepsiCo
10k+
EDUCATE
Visual BrandPower™ helps companies see how they compare relative to marketshare
BrandPower™ = Photoshare / Marketshare
Visual BrandPower™ is a metric that ONLY DITTO can generate: VisualBrandPower.com
BrandPower™ = Photoshare / Marketshare
Trajectory of Uses for User Generated Photos
Discover, Organize, & Measure Photos
Sell affinity database for Ad Targeting
Reuse QUALITY photos on social or ecommerce sites
Tag Photos so they are Shoppable in social
Camera-phone as instant commerce tool
1 2 3 4
• Curalate Like2Buy • Twitter BUY button • Tumblr BUY button
• Amazon Flow • SuperFish • Slyce
• Olapic • Percolate • Bazaar Voice
• Curalate • Chute* • Spredfast • Crimson* • BrandWatch*
SaaS for insights 4-10% of Transactions $$$$
CONFIDENTIAL
Account Expansion Goals
NOTE: Ditto can enable these “BUY” buttons on any photo, by recognizing what is inside the photo.
CONFIDENTIAL
NOTE: Ditto can enable these “BUY” buttons on any photo, by recognizing what is inside the photo.
