Upload
prosper-business-development
View
176
Download
3
Embed Size (px)
Citation preview
© 2013, Prosper® www.ProsperDiscovery.com
sentiment strategy
december 2013
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
holiday
© 2013, Prosper® www.ProsperDiscovery.com
sentiment
Source: Monthly Consumer Survey
consumer confidence economic sentiment climbs marginally in December, with
37.9% confident/very confident in chances for a strong economy
very confident/confident in chances for a strong economy {adults 18+}
13 month summary current reading draws even with Dec-12 (37.6%) and
[from the optimist’s view] marks the second consecutive month of increase for the indicator – a rare feat in recent
months
37.6%
28.3%
37.9%
20%
25%
30%
35%
40%
45%
© 2013, Prosper® www.ProsperDiscovery.com
sentiment
Source: Monthly Consumer Survey
very confident/confident in chances for a strong economy {adults 18+}
we’ve seen better… confidence has yet to “recover” to the solid 45%-50%
range, which hasn’t been seen since before the recession
consumer confidence economic sentiment climbs marginally in December, with
37.9% confident/very confident in chances for a strong economy
13 month summary current reading draws even with Dec-12 (37.6%) and
[from the optimist’s view] marks the second consecutive month of increase for the indicator – a rare feat in recent
months
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
© 2013, Prosper® www.ProsperDiscovery.com
strategy
Source: Monthly Consumer Survey
practicality & focus on needs {adults 18+}
pretty practical purchasers while confidence increased slightly in December,
consumers held onto their penchant for practicality (47.9%)
practical purchase intentions are on par year-over-year
focus on the necessities when at the store (52.5%) remains flat from November (52.6%) and
just below Dec-12 (53.7%)
conservative spending plans continue
48.1% 47.9%
53.7% 52.5%
30%
35%
40%
45%
50%
55%
60%
I have become more practical and realistic in mypurchases
what will the New Year bring?
© 2013, Prosper® www.ProsperDiscovery.com
holiday 2013 coupons: top media influencer on holiday shopping {by generation}
www.ProsperDiscovery.com
Source: Monthly Consumer Survey
39.4%
39.7%
41.4%
37.8%
37.3%
34% 36% 38% 40% 42%
Adults 18+
Millennials
Gen X
Boomers
Silent
top media influences for holiday 2013 overall: coupons, followed by TV/broadcast, word of
mouth, email advertising, and advertising inserts
Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
© 2013, Prosper® www.ProsperDiscovery.com
clipping coupons cut coupons out of advertising inserts {by generation}
www.ProsperDiscovery.com
Source: Media Behaviors & Influence™ Survey
top media influences for holiday 2013 overall: coupons, followed by TV/broadcast, word of
mouth, email advertising, and advertising inserts
clipping coupons the “old fashioned way” Millennials are about 25% less likely to clip coupons out
of advertising inserts, compared to the Boomer and Silent generations
73.7%
61.1%
71.5%
81.1%
82.4%
40% 50% 60% 70% 80% 90%
Adults 18+
Millennials
Gen X
Boomers
Silent
Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
© 2013, Prosper® www.ProsperDiscovery.com
clipping coupons do you redeem coupons in any of the following ways? {Millennials}
www.ProsperDiscovery.com
top media influences for holiday 2013 overall: coupons, followed by TV/broadcast, word of
mouth, email advertising, and advertising inserts
clipping coupons the “old fashioned way” Millennials are about 25% less likely to clip coupons out
of advertising inserts, compared to the Boomer and Silent generations
62.1%
61.1%
55.9%
51.5%
24.4%
19.2%
0% 20% 40% 60% 80%
Print them out from an email
Cut them out from advertisinginserts
Print them out from a website
Cut them out or bring them infrom other sources
Scan them on my mobiledevice at the checkout
Download them to myfrequent shopper card
Source: Media Behaviors & Influence™ Survey
the Millennial method for redeeming coupons
printing from email slightly more preferred over clipping from ad inserts
Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
© 2013, Prosper® www.ProsperDiscovery.com
thanks
visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more
Pam Goodfellow Consumer Insights Director
Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com
ConsumerSnapshot.com
Messier 82 image source