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Around the world in online innovation
Sarah Marshall, technology editor, Journalism.co.uk @sarahmarshall3 @journalismnews
Image: Wikimedia Commons. Creative commons
Sharable content
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Sharable content
The importance of being social26% of traffic = social (includes email)
Social sources are a better than average source of new visitors:
31% = visitors are new41% = social visitors are new
Source: Chartbeat @sarahmarshall3 @journalismnews
Social traffic = mobile
25% of traffic is on mobile40% of social traffic is mobile
The importance of being mobile
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@sarahmarshall3 @journalismnews
Quartz lessons“We don’t create 500-800 word articles”
“You live or die by the article page”
“Every page is a homepage”
“Write your headline before the story”
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UsVsTh3m
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@sarahmarshall3 @journalismnews
@sarahmarshall3 @journalismnews
3.6m uniques
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Talking to “the people formerly known asthe audience”
Social
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Financial Times
Facebook Q&A
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Facebook groupsProPublica
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Data journalism
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Re:Baltica
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Helsingin Sanomat55,000 wolf locations
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La Nacion (Costa Rica)
Interactives
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BBC
Financial Times
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@sarahmarshall3 @journalismnews
ThaiPublica
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Snow Falling
6 days = 2.9m visits
22,000 users on site
1/4 to 1/3 = new visitors
Dwell time = 12 minutes
NY Times: Snow Fall
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Dwell time = 17 minutes Guardian: Firestorm
Video
VICE
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Image byMoyan_Bren on Flickr. Creative commons
EconomistLink
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Wall Street Journal
BBC News Instagram
Channel 4 News
WSJ: ObamacareLink
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Audio
Economist
France24
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Denver Post
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BBC
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Elections
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Radar: Sierra Leone
Guardian: Election leaflets
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Washington Post
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Washington Post
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Telegraph
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Helsingin Sanomat
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USA Today
New York Times #askNYT
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Al Jazeera
Innovative newsgathering
Homicide WatchReporting from analytics
Boston GlobeReporting from Instagram
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Groundviews (Sri Lanka)Reporting from Google Earth
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LA TimesRobot reporting
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@sarahmarshall3 @journalismnews
Tack!Thank you!
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