1950S

THE AMERICAN DREAM

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EISENHOWER, 1952-1960

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I LIKE IKE, YOU LIKE IKE, EVERYBODY LIKES IKE FOR PRESIDENT!

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ROBERT TAFT, RICHARD NIXON

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ADLAI STEVENSON, DEMOCRATIC CANDIDATE

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PROSPERITY IN THE 1950S

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MCDONALD’S

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FROZEN DINNERS AND THE HOUSEWIFE

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TUPPERWARE

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HAPPY DAYS

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CORPORATE MAN

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WOMEN IN THE 1950S

THE 1950S HOUSEWIFE

1. Capitalist and consumer driven

2. White and middle class

3. Virgin when married at age 19, baby born 7 months later

4. Immediate motherhood-Dr Spock

5. Backlash against birth control

6. Blamed for social ills

7. Stay at home to showcase your husband’s skills

8. Out of wedlock births are unacceptable

9. College was only to find a man-MRS, PhT

10. Criticized for wanting anything beyond the home

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WOMEN’S ROLE

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ADS IN THE 1950S

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ADVERTISING TO PROMOTE ALCOHOL AND TOBACCO

CRITICS

Betty Friedan and the Feminine Mystique

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I LOVE LUCY

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LEAVE IT TO BEAVER, FATHER KNOWS BEST, HOODY DOODY

CIVIL RIGHTS LEGISLATION

Permanent Civil Rights Commission

Expand Justice Department powers to protect black voting rights

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CIVIL RIGHTS MOVEMENT

PAPERBACKS AND RECORDS

Americans were reading 1 million paperbacks a day in the 1950s

LPs and 45s brought music into houses

Elvis and rock n roll became “teen music”

Beatniks:

Jack Kerouac

Allen Ginsburg

Advocated spontaneity, drug use, rebellion against social norms

Model for hippies

Writers:

JD Salinger

Affluent Society-John Kenneth Galbraith

SOCIAL CRITICS