VU GameStore October 2014

About VU

ü  We deliver mobile VAS and mobile advertising solutions.

ü  No.1 Mobile VAS company in Bangladesh by revenue and subscriber

reach.

ü  Launched in 2005. Currently has a team of 50.

ü  Connected to all six operators messaging and billing gateway.

ü  MEF Member (www.mefmobile.org) and founder member of Bangladesh.

ü  Founder member of Mobile Monday Bangladesh.

ü  Press release: http://www.vumobile.biz/about-us/media-center

Our achievements

¨  4million+ active mobile subscriptions ¨  Awards

¤ Global: Red Herring Top 100 Asia 2012 ¤  Local: Grameenphone Top Revenue

Performer 2010

¨  MSP for Grameenphone, Robi, Banglalink and Airtel mobile gaming service.

Mobile gaming challenges in emerging markets

•  High ARPU VAS users are now primarily smartphone users who are more inclined to download from Google Play or I-tunes app store.

•  Feature phone users are low ARPU and thus price sensitive which makes pay per download an unattractive proposition for customers.

•  High level of fragmentation in handset usage in feature phone segment including high level of Chinese MTK handset usage which can’t be device profiled or ported for Symbian games.

•  Users want free games as it is available from app-stores.

The VU mobile approach:

•  Diversified business models: Our platform supports pay per download as well as subscription models for maximum monetization of subscribers and content and at the same time offer customers value proposition.

•  Diversified product & content: Our solution offers content for both smartphones and

feature phones ranging from java games to smartphone applications

•  Offer platform independent content: Our online browser games allows and mobile internet user to enjoy casual gaming without any OS dependency.

•  Free trial: Allow Free trial to encourage usage.

•  Customer engagement: Play N Win contest and the community boards within the online game portals helps build a community of gamers.

•  Reach: monetize both 2G and 3G customer segment

Why VU GameStore?

•  Handset support tuned for emerging market: For the last four years we have been tuning our handset database for support of wide range of mobile devices and browsers.

•  End to end gaming portal: Competitor portals offer either just pay per download or casual gaming portals. VU’s gaming solution brings downloadable games, casual browser games and subscription based game play all in one portal.

•  2G+3G solution: Our content and apps target the user experience needs of both the entry level 2G users and 3G+/smartphone device segment

•  Mobile ad serving tool: Integrated ad serving tool makes content discovery and promotion more intuitive and easy.

•  VU has unparalleled experience in customer acquisition and CEX management.

GameStore modules

¨  Pay per download: Users can download games and mobile applications on demand.

¨  HD games: high definition mobile applications and games for the 3G/4G users

¨  Gameclub/App club: subscription based DRM controlled games and mobile app store

¨  Browser games: OS independent casual browser based games

¨  Playmoh: html5 browser casual games for 3G smartphone users.

Pay per download

HD games

Gameclub

Online games

Html5 games

Billing models:

Ø Pay per download

Ø Daily/weekly subscription

Ø Freemium/in-app billing

Live projects:

¤ Grameenphone (Telenor) Game Store: wap.gpgamestore.com

¤  Robi (Axiata) Play Store : wap.robiplay.com

¤  Banglalink (Vimplecom) Play Zone: banglalinkplayzone.com

¤ Airtel game store (games.airtellive.mobi)

Gamestore reach

Ø 1million unique visits per month

Ø Paid subscription base of 1.2million

Game Publishers:

Eurofun Herocraft Inlogic JP Games Mobi2fun Player X Woo world Xendex Zed

Game maker

Vasify

AND MUCH MORE COMING SOON…

Operator promotion

Operator promotion

Operator promotion

VU role:

ü Storefront & CMS deployment ü Content management

ü Customer acquisition

Thank You!

VU Mobile Areeb Tower (Level 5-6)

48 Pragati Sarani Dhaka 1212, Bangladesh

T: +880 2 9897942 F: +880 2 9893293 E: info@vumobile.biz

www.vumobile.biz