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Trends & Habits
4.55 billion mobile users worldwide by the end of 2014
Top 10 Countries with the highest smartphone concentration
58 mins is the average amount of time, a user spends on their smartphone per day.
of mobile users say they would rather give up TV than their smartphone.
36%
73.8%
73.0%
72.8%
71.7%
67.5%
57.0%
56.6%
56.4%
56.4%
55.4%
17%
of Mobile Users
Sources eMarketer’s “Smartphone Users Worldwide Will Total 1.75 Billion in 2014”Our Mobile Planet by GoogleExperian Marketing Service, May 2013Accenture Mobile Web Watch 2013 Survey
Learn more: www.xploree.com | [email protected]
Denmark
United Kingdom
Hong Kong
Sweden
Australia
Norway
Singapore
Saudi Arabia
South Korea
United Arab Emirates
Prefer typing keywords in a text box while searching on their mobile devices. 63%
of mobile users prefer search results based on their current location, rather than their online profile.
46%
of users between 14-39 use social media at least once daily as their primary source of online communication.
40%
