China surpasses the US to become the #1 app destination of the worldTop 10 app destinations of the world

CPI premium - iOS over Android

% share of installs by country

USA11%

47%

indonesia

malaysia

india philippines china7%

russia4%

14% 6%brazil6% 35%

saudi arabia2%

4%

south korea2%

THE STATE OFAPP DOWNLOADS & MONETIZATION

insights

Share and growth of app categories

CPI trends across app categories by OS

ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.

Share of app installs Growth: % change over Q2 2015

www.inmobi.com/insights

GLOBAL / NOVEMBER 2015

x= cost of an android app install

Insights are based on InMobi's network data for Q3 2015

south korea south korea

shopping & lifestyle others m-Commerce ranking in the country

saudi arabia china indonesia india travelshopping & lifestylesocial &communication

games entertainmentUSAindia chinaindonesia

2.0x

1.1x

.7x .6x.03X

game

122%

94%

54%

shopping & lifestyle 20%

social & communication

12%travel

3%

1

43%

2

34%

1

33%

2

12%

4

-33%

-50%

140

120

100

80

60

40

20

0Q1-2015 Q2-2015 Q3-2015

350

300

250

200

150

100

50

0Q1-2015 Q2-2015 Q3-2015

US commands the least premium for iOS installs

Countries in Asia lead m-Commerce app installs this season

m-Commerce app installs grew by over 100% to rank #2

As competition across categories intensifies, the disparity between CPIs decline

Share & rank of m-Commerce app installs across top 10 app destinations

55%business 3%

iOS

Prem

ium