POPULAR APP DOWNLOAD DESTINATIONS

15%

18%

USA CHINA

6%INDIA

12%

INDONESIA

PHILIPPINES

21PHILIPPINES

19INDONESIA

10RUSSIA

4MALAYSIA

3SAUDI ARABIA

IOS PREMIUM OVER ANDROID

211

SOUTHKOREA

142

RUSSIA

117

MALAYSIA

85

CHINA

56

INDONESIA

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

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PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

CHINA

119210

PHILIPPINES

5

MALAYSIA

28

SAUDI ARABIA

53

189 123 110 108 65

USA

CPD

eCPM

= Share of app downloads

% SHARE OF DOWNLOADS BY COUNTRY

CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA

Cost = CPD

71% GAME

8% mCOMMERCE

6% COMMUNICATION

5% TRAVEL

4% ENTERTAINMENT

GAME 91

mCOMMERCE 52

COMMUNICATION 41

TRAVEL 47

ENTERTAINMENT 62

COST OF APP DOWNLOADS

GLOBAL | JULY 2015

THE STATE OF APP DOWNLOADS AND

MONETIZATION

Insights

15%