C O N F I D E N T I A L

Your Brand. Our Network

THE SIM COMPANY

MVNO Services

Tel: 07872962309 www.the sim company.com Gormley House, Waxlow Rd, London NW10 7NU Version 1.1

MVNO OUR TECHNOLOGY YOUR SOLUTION

The Sim Company is a Reliable Partner• Established 2008, privately owned by experienced telecom management team,

17 employees

• Sales – growing and profitable (no debt)

2010 £0.76M, 2011 £1.25M , 2012 £4.52M, 2113 £6.73M, 2114 £8.76M

• Strategy

– Telecom technology business

– Sell via channel partners

– Market focus: Business; Call Centre Services; International Calling

– Branded sim Dialer Apps Home account ,One account , Calling cards

• Ethos

– Fair, open, honest, transparent

– Small enough to be flexible, large enough to be capable

• Offices

– Sales – London, India, Philippines

– Software development team – India

– 24/7 Network Operations Centre - India

High Reliability Network

• Two, fully redundant, identical data centres with real-time load balancing, switch clusters and database duplication between sites

• Two separate bandwidth providers for all interconnects

• No single point of failure

• 24/7 Network Operations Centre

• Data centres certified to ISO27001 (Security), ISO9001 (Quality), ISO14001 (Environment), 22301 (Business Continuity), PCI DSS (Data Security)

Licenced by Ofcom to operate telecommunications services and to hold all UK number ranges

Accreditations

Registered with Phonepay Plus in the UK for the provision of premium rate phone services

Member of the UK telecommunications dispute resolution service

Our Managing Director is a Chartered Engineer and Member of the Institute of Engineering and Technology and Member of the Institute of Directors

Member of RIPE (one of 5 regional internet registries) and holder of our own IP address range for increased network reliability and performance

Member of the London Internet Exchange with direct connectivity to 400+ bandwidth providers, ISPs and telco members

Business-Class MVNO• Operates on O2 network

– SIM works in any unlocked or O2-locked device

– O2 number range (included in all bundles and x-network mins)

• 2G and 3G

• Voice– All outgoing calls terminated by the sim company through premium Tier-1

carriers only (primarily BT)

• SMS– All outgoing SMS terminated by the sim company through premium routes

• Data– Delivered by O2, with balance control from the sim company billing systems

in real-time

• Voice mail(All incoming calls and SMS to the SIM’s number go in to O2 network and are delivered directly to the SIM by O2 – there is no option for the sim company to intercept this traffic)

Short Codes

• 121 Voice Mail• 122 Voucher Claim• 123 Customer Service

mapped through to your customer service number

• 124 Balance Check

• Additional custom IVR voice services can be built on short codes e.g. credit card processing, competition entry, order tracking

Partner Benefits

• 100% customer ownership

• 100% your brand– On SIM plastic and on phone handset as network operator

reminding customer every day that you are the telecom supplier

• 100% your rates– Bill through your own billing system

– Opportunity for on-net offers to get all customer business between CPS, SIP, hosted and mobile

– Bundle design

• 100% your customer service– Puts you in control of support

– Your customers never contact the mobile network

Partner Benefits

• Full service control– opportunity for service differentiation against competition

– tell us your requirements and we’ll see if we can build them

• Offer savings to your customers– High quality and very low cost international calls from a mobile

– UK 08 and 09 at same rates as from landline

• We make it easy– Mobile service complexity handled by the sim company

– Easy to use portal for service management

– CPS voice Partners can access the mobile market with their existing systems and knowledge

Machine to Machine (M2M)

• Massive growth in machine internet connectivity via mobile data

• Example markets (‘internet of things’): utilities, healthcare, security and surveillance, meters, payment terminals, smart home services, alarms (security, lone worker, panic buttons, medical), vehicle tracking, animal tracking, pay how you drive, delivery services, installation and maintenance worker management, remote equipment monitoring, vending machines, landline backup…

• Service Options:– M2M UK - O2 UK network only– euro|meshTM – UK and Europe-wide mobile data

and SMS SIM which always links to the strongest signalfrom every UK and European mobile network givingthe best possible coverage at all times

SIMs• Standard product - White Combi SIMs

– available ex-stock (up to volumes of several thousand, depending on stock level at any time)

– No minimum order

• Optional Branded SIMs– Plastic printing– Service Provider Name on phone– Lead times:

• 1 to 2,500 (1 week)• 5000+ (8 weeks from design sign-off)

• SIM Plastic Options– Standard (2FF)– Combi (2FF & 3FF)– Nano (4FF)

Example Branded Combi SIM

OUR BRANDS

KING DOM MOBILE, EAZYTEL, UK CELL ,CONTECT MOBILE , CONTECT, SANAT LIMITED , FIRST DIAL, C4C CHAMPIONS MOBILE , BELIEVE MOBILE MOBILEK , ROUTE TRADERS , PIPER MOBILE, FRIENDS MOBILE ROSE COMMUNICATIONS, HELLO MOBI MOBILE , LINKUS MOBILE UKSIMS LIMITED DEV KRUPA LIMITED , NARELI.FR MOBILE ,

TLT-COMMUNICATION

NEW – SIM Branding

• the sim company has invested in SIM personalisation equipment to be able to offer low volume, full Partner branding

• Economic for 1 to 2,000 SIMs

• Service Provider Name (SPN) displayed on the phone

• Printing – 1 or 2 sides

• 24 hour sample turn-around

Partner Portal• Enables Partners to operate own MVNO through a simple interface –

we manage the complexity

• Interface to manage all the sim company services– SIM provisioning (individual, batches, voice, SMS, data)

– Resellers and sub-resellers

– Tariffs

– Vouchers

– Credit

– Pre or post pay

– CDRs

Device Management

• Partner portal supports remote device management tools to configure data services

APN settings:Account Name: mobiledataUsername: leave blankPassword: leave blank

Customer Interaction

• Configurable in Partner portal:– Welcome SMS (at 10am following first call)

– Voice mail notification SMS

Partner MVNE Licence

• Any partner can be a Mobile Virtual Network Enabler i.e. you can set up multiple MVNOs under your account

• Portal supports 3 levels of MVNOs (Resellers)

• Full MVNO branding at any level

Post-Pay Billing

Partner can chose pre-pay or post-pay billing

• Post-pay– Partner must have own billing system to send out

monthly invoices and own Direct Debit / Card payment processing (we can introduce suppliers)

– Partner downloads daily or monthly CDRs from the sim company FTP to offer single bill

– Can use the sim company system to manage real-time creditlimits and fraud risk

Pre-Pay Billing• Voice billing options– Per second, per minute– Connection charge

• Bundles

– Partner defines bundles in the form:£A per 30 days for B mins, C SMS, D Mb

– Voice and SMS can include any destinations

– Multiple destination bundles supported e.g. 200 UK mins plus 50 Nigeria mins

– Out of bundle items charged from additional credit on account

– Bundle (tariff) selectable by SMS from customer and through Partner Portal

– Bundles are a Partner retail option – the sim company does not offer bundles and charges wholesale usage per minute, SMS or Mb

Pre-Pay Payment Collection• the sim company vouchers

– Partner generates in portal, 16 digit PIN, any £ value

– Redeemed through 122 short code and IVR

– Partner distributes on-line or via scratch cards through own distribution network

• Paysafecard – 16 digit PIN, £10, £25, £50, £75 or £100.

– Customers buys at shops (through 25,000 PayPoint terminals)

– Redeemed through SMS (text PIN to 07788 111222) or one|account

– Partner opens merchant account (very low cost Vs PayPoint account)

• Paypal– Partner requires Payments Pro merchant account

• Credit & Debit Cards– Partner requires merchant account

– Automation through Secure Trading (to all major card processors inc WorldPay/Streamline and Barclays) or CardSave

one|accountTM

• End-user portal

• Login process only requires SIM mobile number (system sends password by SMS)

• All services presented through a single account– one balance, one payment, one set of call records

– Mobile, two-stage (PIN and PIN-less), VoIP, Magic Numbers, callback

• Unbranded – embed inpartner web site with simple URL

• Security managed bythe sim company

• Each menu item switchedon or off as required byPartner

Routing Options• Calls– 2 UK options:

• all landline, mobile and NGN, or• limited to 01,02,03 and mobile

– 2 International options:• highest quality (suitable for B2B, guaranteed CLI)• best cost – suitable for consumer low cost international calling (CLI not guaranteed)

– If partner operates own voice network and switches:• partner may terminate some or all calls • the sim company will charge for A-leg (Radio Leg) delivery• Still able to use the sim company BSS/OSS (partner gives the sim company rates to

charge customers)• the sim company able to bill Partner’s customer with Partners dial code list

• SMS– If partner has own SMS gateway

• partner may terminate SMS• the sim company will charge for A-leg delivery• Still able to use the sim company BSS/OSS

Limitations

• Porting– In – not supported until Q3 2014– Out – supported now NOW READY

• MMS– Not supported (no plans to support)

• Roaming NOW READY– Not supported until Q3 2014(Currently in development) NOW READY

• Blackberry– No Blackberry services supported– Very difficult to set up Blackberry phones to use MVNO data services

• Devices– Apple devices tend to display the SPN as the underlying network name plus the

MVNO e.g. O2 the sim company NOW APPLE DEVICES ARE WORKING – Partner responsibility to source and supply handsets(the sim company can introduce finance partner)

1 Week Set Up

• Sign our standard MVNO agreement

• We’ll give you access to your account, SIM portal and 3 of your branded SIMs in 1 week

• Portal training

• Order first customer batch of SIMs

• Start selling to your customers

07872962309 www.the sim company.com Gormley House, Waxlow Rd, London NW10 7NU Version 1.2