The sponsors for the…

Half Day.

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Huge thanks to:

#BseenDigital

Mobile… we are addicted.

For our clients.

Is it any different?

Costs are low for PPC at the moment

But conversion rates are good.

#BseenDigital

It’s more than 20% today…

Mobile is growing and growing

Certain makes lead the way…

What people want from an M-site.

What people want from an M-site.

What about apps…? • Mobile apps, once a novelty for early smartphone

adopters, have become the main way that U.S. consumers spend their time on mobile devices.

• According to the latest stats from Flurry, mobile apps currently command 86 percent of the average U.S. consumer's time spent on their mobile device, or 2 hours and 19 minutes per day out of a total of 2 hours and 42 minutes per day.

• The mobile web dropped to 14 percent of the average U.S. consumer's time spent on their mobile device--a mere 22 minutes per day.

• In 2013, mobile apps took up 80 percent of the U.S. consumer's device time and mobile web was able to muster 20 percent.

• Apps are a workshop in themselves.

Remember with mobile.

• You don’t have to go straight to an app.

• Unless an app is your business.

• And even then you don’t have to.

• i.e. maybe a mobile site first.

• Maybe a book marked HTML5 site.

• Then a phonegap / appscend made app.

• Then native at the end …. But this costs.

• The point is ALWAYS….

So there you go

• There are many ways of digital marketing.

• Many so people find your website – or now a days your online digital presence.

• They are:

• SEO – being found by search engines.

• PPC – paying to be found.

• Social – being nice to be found.

• But how do you know what works?

#BseenDigital

Analytics analysis can feel a bit like.

Please remember:

It’s nothing personal.

Without true measurements

Bad things can happen!

Monitor your touch points

Copyright GMW 2011 © for more ideas go www.yourmarketingtrainer.co.uk

Become the expert detectives

What you do next.

#BseenDigital

What does this teach this client?

What does this teach us?

What does this teach us?

What does this teach us?

What does this teach us?

What does this teach YOU?

What does this teach YOU?

What does this teach YOU?

What does this teach ME?

BUT…

We cannot learn much without: GOALS

Without true measurements

Bad things can happen!

You don’t have Goals set up

But other people do.

35

What about for you?

What are your start ups goals?

Each of you write down

10 things that could be goals.

(Ok maybe 5)

Copyright GMW 2011 © for more ideas go www.yourmarketingtrainer.co.uk

Here’s a basic Goal sign up flow.

A simple two step process.

But you HAVE to set it up.

OK TOO MUCH CODE!!!

So What we have been through.

40

We made it

#BseenDigital

How was it for you?

I hope…

#BseenDigital

#BseenDigital

Copyright www.greatmarketingworks.co.uk 2014 ©