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5 Tips I Learned Managing the Ad Monetization of Over 1000 Apps and Games
Jordan SatokChief Operating Officer, Peak Mediation
I’ve managed the ad monetization ofthousands of apps and games
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
I want to share 5 tips to help you maximize your ad monetizationI want to share 5 tips to help
you maximize your ad monetization
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Design Your Appwith Premium Ads in Mind
#1
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Which do you think performed better?
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Crossy Road had 40x higher eCPMs
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Flappy Birds was a huge organic success story, but didn’t monetize effectively
The banner ad placement, using just a single ad network, had eCPMs below $0.50
Hundreds of 1 star reviews in the App Store complaining about ads
Crossy Road was designed with ads in mind
Using mediation and over 10 ad networks, Crossy Road’s eCPM was over $20
$10m in revenue in 90 days
Players enjoyed watching rewarded ads to earn credit
Experiment withMany Ad Networks
#2
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Working with one, two or three ad networks isn’t sufficient to have strong
international revenues
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
The first 1-2 ads from each ad network have high eCPMs, and the following ads have much lower (less than 50%) eCPMs. Rotate between ad networks at lower ranks in your waterfall to
ensure you’re only receiving the premium campaigns
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
You should be working with
a minimum of 8ad networks to ensure strong fill rates and eCPMs
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Making Moneyis a lot of Work
#3
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
A client of ours had a team of 6 full time staff managing their ad monetization before
switching to Peak Mediation
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
“Ad operations is a fucking pain in the ass”
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Downloading a bunch of ad network SDKs or mediation SDKs doesn’t work. You need to
build relationships, negotiate preferential rates and experiment with different optimization
strategies
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Some ad networks take up to a 50% revenue share. Build relationships, negotiate
exclusivities or “first look” deals to maximize you revenues
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Optimize, Optimize,Optimize, Optimize
#4
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Setting up a simple waterfall is not enough to maximize your revenues
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
At a minimum, you should be updating your waterfalls by country each day
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
To truly optimize your revenues, work with a mediation platform that has automated user
level optimization capabilities
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Make Sure Your Mediation Platform is Working for YOU
#5
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Mediation Platforms typically have two business models
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Sell their own ads, competing in your waterfalls to earn impressions
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
A
Remain impartial, focus just on optimizing and managing your revenues, and take a revenue
share
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
B
You should be working with partners who wins when you win, by increasing your revenues,
rather than by competing with your ad networks
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
What did we learn today?
?
Design Your Appwith Premium Ads in Mind
#1
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Experiment withMany Ad Networks
#2
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Making Moneyis a lot of Work
#3
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Optimize, Optimize,Optimize, Optimize
#4
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Make Sure Your Mediation Platform is Working for YOU
#5
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
We designed Peak Mediation with these tips in mind
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Peak Mediation is the complete mobile ad monetization solution, making you more
money and reducing work
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Our simple SDK includes access to over 20 high performance ad networks, ad
exchanges and premium demand partners, offering rewarded video, interstitials, banners
and native ads
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Through cutting edge optimization technology and deep industry relationships, Peak Mediation works to deliver a premium
ad experience at the highest rates
Copyright 2016 Peak Mediation, Inc. http://peakmediation.com
Questions?
Get in [email protected]
http://peakmediation.com