Moscow Mall1

UNIQUE FORMAT OF RETAIL, LEISURE AND ENTERTAINMENT

LAND OF PLEASURE 

MOSCOW MALL

TEAM EXPERIENCEpage 2

TARGET AUDIENCEpage 4

PROJECT GOALpage 6

HOW WE’LL DO THIS page 8

BEST OF THE BEST page 10

INTERNAL ENVIRONMENTpage 12

TOWN-PLANNING PERSPECTIVEpage 16

THE DOOR TO THE FUTUREpage 18

CONTACTSpage 20

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MAXIM BLAZHKOCEO, Co-owner NORDSTAR DEVELOPMENT

Since 2000, he has been the inspirer and the construction manager of more than 20 high-rise buildings in Moscow with total area of more than 3 mln sq. m. Since 2012, is the head of NORDSTAR DEVELOPMENT, focusing on premium commercial real estate.

Today NORDSTAR DEVELOPMENT works on more than 10 projects of multi-functional office and shopping-leisure complexes.

EKATERINA ZEMSKAYAAssociate, Head of Shopping Center Lease Department CUSHMAN & WAKEFIELD Has been working on the real estate market for more than 10 years. She has been involved in such large-scale projects as the Galereya and Leto shopping centers in St. Petersburg, Royal Park in Novosibirsk, Aura in Surgut, and Mor'e Mall in Sochi.

EVGENIYA OSIPOVASenior Director CUSHMAN & WAKEFIELD

Over 9 years of experience in the real estate, has worked on many key projects across Russia, including such shopping centres as: the Royal Park (Novosibirsk), Galereya (St. Petersburg), Aura (Surgut), Kristall (Tyumen) and Avia Park (Moscow).

MAXIM KARBASNIKOFFAssociate, Head of Commercial Real Estate Department CUSHMAN & WAKEFIELD

A professional with has 13 years of experience. He has participated in key projects of the Russian commercial real estate market, such as Atrium shopping mall, MEGA Teply Stan, MEGA Khimki, Metropolis, Auchan and others,as well as in a large investment deal of sellingl the Galereya shopping centre in St. Petersburg. 

ALSU ZIANSHINASenior Director Head of Marketing and PR CUSHMAN & WAKEFIELD

Successfully provides strategic marketing communications on the commercial real estate market for Cushman & Wakefield and its customers for over 11 years.

VYACHESLAV SOSINSKYDeputy CEO, NORDSTAR DEVELOPMENT

Vyacheslav graduated from the Moscow Institute of Physics and Technology. He began his career in a construction company, and has been working for nearly eight years as CFO and CEO. Since 2001, Vyacheslav has led commercial and residential real estate development projects in major development companies. He joined NORDSTAR DEVELOPMENT more than six years ago.

IVAN SITNIKOVFirst Deputy CEO NORDSTAR DEVELOPMENT

Ivan graduated from the Moscow State Institute of Radio Engineering, Electronics and Automation. At the age of 23 he has become a top manager of one of the leading Russian banks. He held senior positions in the three largest Russian investment companies. Ivan has 20 years of successful management experience in the real estate field.

NATALYA KOROTAEVACommercial Director NORDSTAR DEVELOPMENT

Natalya graduated from the Moscow State University. She has 12 years of experience on the real estate market in marketing and sales, including 10 years as a commercial director. Natalya has helped develop concepts for more than 1.5 mln sq. m of shopping center space and signed more than 1,000 leases.

ANDREI SHUVALOVSenior Director CUSHMAN & WAKEFIELD

Andrei has more than 12 years of experience in market research, development and concept optimization. He has shown his professional qualities his mettle in large development projects in Moscow and Russian regions, including the Fifth Avenue, Zolotoy Vavilon, AFI-MALL City, RIO, Greenwhich (Ekaterinburg) and Izumrudny Gorod (Tomsk) shopping centers.

MATTHEW VANDER BORGHFounder and Director C CONCEPT DESIGN BV

Matthew holds a Masters of Architecture degree, a graduate of three leading US educational institutions, including Harvard University. He has 30 years of working experience in largest international companies. Matthew founded C Concept Design in 2002, and has successfully expanded the business in Europe, Russia, Turkey, Africa and Asia. He has worked on over 40 cultural and commercial projects worldwide.

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SUCCESS STARTS HERE STRONG TEAM WITHUNIQUE EXPERIENCE

MOSCOW MALL —FOR THOSE IN LOVE WITH LIFE

WE KNOW THE PEOPLE WE DO IT FOR

WE FOCUS ON SUCCESSFUL PEOPLE WITH HIGH PURCHASING POWER AND THE MASS MIDDLE-CLASS SEGMENT, BUT ALSO PAY ATTENTION TO THE YOUTH, WHO WILL ENJOY THE FLARE OF THE MOSCOW MALL AND GROW UP TO BE THE TARGET AUDIENCE. SECURE FAMILIES

with middle to upper-middle class income, living in the immediate vicinity of the complex.

EDUCATED, SUCCESSFUL LOVERS OF URBAN LIFESTYLE from 20 to 40 years old, focused on career growth, often having recently started a new family and given birth to the first child.

WEALTHY EXECUTIVES with high income levels, aged from 35 to 60, holding top positions, with families and teenage kids, living in private country homes (mostly along the prestigious Novorizhskoe highway).

MAXIM BLAZHKO

CEO, Co-owner NORDSTAR DEVELOPMENT

To come up with something new, you must always look into the future, imagine the interests and demands of our audience in five, 10, or even 20 years from now. Thus, we not only anticipate new trends, we create them.

AS WELL AS THE PROACTIVE YOUTH aged 15 and older, who are trying to keep up with trends and love modern urban environment. Within a few years, as they begin their careers, they will become loyal paying customers because we already know what they need!

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NEXT GENERATION CONCEPT

UNIQUE LOYALTY — UNIQUE ATTENDANCE

200EVENTS PER YEAR

100 000 m2GROSS LEASABLE AREA

3000HEATED PARKING SPOTS

THE BRASH, VIBRANT, ENERGETIC LIFE OF MOSCOW MALL MIRRORS THE VERY ESSENCE OF MOSCOW — ONE OF THE FEW GLOBAL CITIES THAT NEVER SLEEPS. UNIQUE BRANDS THAT CANNOT BE FOUND ANYWHERE ELSE, INTERACTIVE ENTERTAINMENT, THE OPPORTUNITY FOR INTELLECTUAL OR ACTIVE RECREATION, A NOISY PARTY WITH FRIENDS, OR A QUIET MOMENT WITH A BELOVED OR YOUR FAMILY —THAT'S WHAT MAKES YOU WANT TO COME BACK AGAIN AND AGAIN. 4 -5

VISITORS PER MONTH

MOSCOW MALL is always ready to surprise people with new discoveries, whether it is a fashion show or a world movie premiere, a farmer’s market or a gourmet tasting, an acrobatic sports event or a pop concert. We want the visitors to experience an indescribable atmosphere of novelty and uniqueness, and we know how to create this. Traditionalism and conservatism have limited the growth of many shopping centers. Our conceptual task is to develop a pleasure zone that offers unexpected shopping discoveries, cutting-edge digital entertainment technology and contemporary exhibits, extreme sports and relaxed family activities on a lawn. The vast array of options, will leave nobody indifferent and it is the feelings and emotions that lead to a new level of customer loyalty!

MOSCOW MALL — A UNIQUE COMBINATION OF RETAIL AND CULTURAL SPACE, ACTIVITY AREAS AND SPORTS ZONES:

BRANDS THAT CANNOT BE FOUND ANYWHERE ELSE CENTER OF ATTRACTION FOR THE RESIDENTS OF MODERN HOUSING COMPLEXES AND SUBURBAN COMMUNITIESFRIENDLY ATMOSPHERE CONVENIENT LOCATION ON ONE OF THE CITY’S MAIN THOROUGHFARES UNCONVENTIONAL ARCHITECTURE BEST EXHIBITIONS, CONCERTS AND PREMIERES IN THE CITY

4 -5 MLN10 MINUTESFROM THE KREMLIN

EKATERINA ZEMSKAYA

Associate, Head of Shopping Center Lease Department CUSHMAN & WAKEFIELD

Modern international practice of commercial real estate knows only a few places in the world that have achieved a synergy of modern shopping, entertainment, creative and inspiring activity and comfortable leisure in one space. The loyalty of customers and the level of attendance for such centers surpass even the most ambitious expectations, thanks to the unconventional concept.

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MOSCOW MALL — A HEAVEN OF POSSIBILITIES

COMPONENTS OF SUCCESS IVAN

SITNIKOVFirst Deputy CEO NORDSTAR DEVELOPMENT

The Zvenigordskoye Highway is the busiest transport artery in modern Moscow with the most impressive potential. Given the Russian Parliament’s planned move to Nizhnie Mnyovniki and the proximity of the Moscow City business center, MOSCOW MALL is located in the very heart of life of the Russian capital.

MOSCOW MALL COMBINES ALL THE FACTORS THAT WILL MAKE IT THE LEADING SHOPPING CENTER IN MOSCOW IN 2017 WITH AN UNPRECEDENTED LEVEL OF ATTENDANCE AND TURNOVER. MOSCOW MALL IS LOCATED AT THE INTERSECTION OF ZVENIGORODSKOYE HIGHWAY, THE CITY’S MOST MODERN OUTBOUND ROUTE, AND THE NORTH-WEST LINK, THE MOST IMPORTANT NEW MOSCOW TRANSPORT ARTERY. TOTAL AUTOMOBILE TRAFFIC — AROUND 5 MLN PEOPLE PER MONTH.

UNIQUE PRIMARY TARGET ZONE — THE KHOROSHYOVO-MNYOVNIKI REGION, AN AREA OF AVERAGE AND PREMIUM-CLASS RESIDENTIAL AND OFFICE COMPLEXES IN WESTERN MOSCOW, HALFWAY BETWEEN THE MOSCOW CITY BUSINESS DISTRICT AND THE SUBURBAN COMMUNITIES ON THE PRESTIGIOUS NOVORIZHSKOYE HIGHWAY.

10 MINUTESFROM THE KREMLIN

MOSCOW MALL

KREMLIN

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ABERCROMBIE&FITCHADIDASAMERI-CANEAGLEAPPLESTOREARMANIJEAN-SASICSBALDININIBANANAREPUBLICB-CBGBENETTONBERSHKABOARDRIDER-SC&ACACHARELCALLIOPECARACTERE-CARLOPAZOLINICKJEANSCRATE&BAR-RELCROPPDECATHLONDEICHMANN-DETSKYMIRTHEDISNEYSTOREDKNY-FOOTLOCKERFOREVER21FURLAGANT-GAPGUESSBYMARCIANOH&MHAM-

WIDE SELECTION OF HIGH-QUALITY BRANDS

THE BEST OF THE BEST

MOSCOW MALL WILL BE THE PATH TO THE RUSSIAN MARKET FOR MANY INTERNATIONAL BRANDS. THE DEGREE OF EXPERTISE OF THE MOSCOW MALL TEAM GUARANTEES THAT THE DIVERSE TARGET AUDIENCE WILL FIND WHAT THEY LOVE, WHAT THEY ARE LOOKING FOR AND WHAT THEY TO FIND HERE, EVEN ON A SUBCONSCIOUS LEVEL. THE POOL OF BRANDS AVAILABLE AT MOSCOW MALL WILL INCLUDE INTERNATIONAL GIANTS, AS WELL AS THE CREATORS OF ORIGINAL CONCEPTS AND UNCONVENTIONAL

ABERCROMBIE&FITCHADIDASAMERI-CANEAGLEAPPLESTOREARMANIJEAN-SASICSBALDININIBANANAREPUBLICB-CBGBENETTONBERSHKABOARDRIDER-SC&ACACHARELCALLIOPECARACTERE-CARLOPAZOLINICKJEANSCRATE&BAR-RELCROPPDECATHLONDEICHMANN-DETSKYMIRTHEDISNEYSTOREDKNY-FOOTLOCKERFOREVER21FURLAGANT-GAPGUESSBYMARCIANOH&MHAM-

MAXIM KARBASNIKOFF

Associate, Head of Commercial Real Estate Department CUSHMAN & WAKEFIELD

Thanks to the international MOSCOW MALL project team, world-famous brands will open their first stores in Russia. Those already present on the Russian market will find themselves in a new and unique environment.

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IMMERSE YOURSELF IN MOSCOW MALLSHOPPING AREA with a runway for fashion shows from the top Russian and foreign designers

FRESH MARKETwith farmer’s products and seasonal goods

RESTAURANTS a food court with a wide array of options, and several gourmet restaurants run by the best chefs in the world

GREEN PARK under a glass roof with a green lawn and exotic plants, and where the weather is always pleasant

EXHIBITION HALL for art lovers and socialites

MULTIPLEX CINEMA with an independent film center

CONCERT AREA that can be transformed depending on the scale of the event

CHILDREN'S CREATIVITY AND ENTERTAINMENT CENTER with creative gaming elements

PROGRESSIVE CONCEPT OF THE INTERIOR ENVIRONMENT

INTERACTIVE DIGITAL ENTERTAINMENT ZONE for active ultra-modern leisure

SPORTS ATRIUM with spots for extreme sports

HEALTH ZONE with the best spa center in Moscow and a fitness club with a pool

RELAXATION ZONE for a pleasant conversation or secluded leisure time

Floor 0

NATALYA KOROTAEVA

Commercial director NORDSTAR DEVELOPMENT

This is the first project in Russia to offer such a wide range of unique conceptual and original architectural solutions — from a historical market square to a digital technology providing interactive dialogue with visitors, from the glass and steel to the living green grass.

MOSCOW MALL IS MADE UP OF SPACIOUS ATRIUMS. LIVE PLANTS, PANORAMIC ELEVATORS, SOFT LIGHTING AND WARM TONES IN THE DÉCOR WILL MAKE EVERY VISITOR FEEL AT HOME. VISITORS WILL NOT ONLY FIND THEIR FAVORITE BRANDS, BUT ALSO A RICH INNER LIFE OF MOSCOW MALL — LIKE MOSCOW ITSELF, A CITY THAT NEVER SLEEPS, EVENTS WILL TAKE PLACE HERE ALMOST EVERY DAY, INCLUDING FILM PREMIERES, FASHION SHOWS, OPEN EXHIBITS, SPORTING EVENTS AND CONCERTS. UPON ENTERING MOSCOW MALL, EACH VISITOR WILL FIND A COMFORTABLE SPACE THAT MEETS THEIR NEEDS AND FITS THEIR MOOD.

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Floor 1

Floor 2

Floor 3

Floor 4

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MOSCOW’S DEVELOPMENT PROSPECTS GIVE MOSCOW MALL COLOSSAL GROWTH POTENTIAL. AT THE TIME OF ITS OPENING IN 2017 THE TARGET ZONE IS EXPECTED TO BE HOME TO HALF A MILLION PEOPLE. THIS IS THE ONLY AREA ON THE ENTIRE LENGTH OF THE FIRST LINE OF THE ZVENIGORODSKOYE HIGHWAY — FROM KRASNAYA PRESNYA AND THE GARDEN RING ROAD TO THE MOSCOW RING ROAD (MKAD) — WHERE A SHOPPING AND ENTERTAINMENT COMPLEX OF THIS SIZE CAN BE BUILT.

TOWN-PLANNING PERSPECTIVE OF A DYNAMIC MEGALOPOLIS

IN THE RIGHT PLACE AT THE RIGHT TIME

MOSCOW MALL’s automobile traffic is already 5,000,000 people a month, and only on the main highways. As new roads are built in the vicinity —  the North-West Link and Shelepikhinskaya Embankment —the number of people will increase to 8,000,000. The regions that fall into the secondary target zone, within a 20 minutes' drive, will be home to 2,100,000 people by the time MOSCOW MALL opens, and the population of the third zone will rise to 5,400,000 by then.

Soon after MOSCOW MALL is launched, the Ulitsa Narodnogo Opolcheniya metro station will open, located within walking distance, which will significantly increase customer traffic and expand the target audience. Within a few years, another metro station will open directly on the MOSCOW MALL site — Presnya, part of the new metro line that connects the center to the Rublyovo-Arkhangelskoye area. This is expected to double the customer flow compared to the time of the mall’s opening.

VYACHESLAV SOSINSKY

Deputy CEO, NORDSTAR DEVELOPMENT

The fusion of our professional expertise and the approved short and medium-term plans for Moscow’s development suggest that we are realizing our project in a unique spot, a logical «third place» between home and work for millions of Muscovites and residents of the nearby suburbs.

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MOSCOW MALL

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MOSCOW’S DEVELOPMENT PROSPECTS GIVE MOSCOW MALL COLOSSAL GROWTH POTENTIAL. AT THE TIME OF ITS OPENING IN 2017 THE TARGET ZONE IS EXPECTED TO BE HOME TO HALF A MILLION PEOPLE. THIS IS THE ONLY AREA ON THE ENTIRE LENGTH OF THE FIRST LINE OF THE ZVENIGORODSKOYE HIGHWAY — FROM KRASNAYA PRESNYA AND THE GARDEN RING ROAD TO THE MOSCOW RING ROAD (MKAD) — WHERE A SHOPPING AND ENTERTAINMENT COMPLEX OF THIS SIZE CAN BE BUILT.

TOWN-PLANNING PERSPECTIVE OF A DYNAMIC MEGALOPOLIS

IN THE RIGHT PLACE AT THE RIGHT TIME

MOSCOW MALL’s automobile traffic is already 5,000,000 people a month, and only on the main highways. As new roads are built in the vicinity —  the North-West Link and Shelepikhinskaya Embankment —the number of people will increase to 8,000,000. The regions that fall into the secondary target zone, within a 20 minutes' drive, will be home to 2,100,000 people by the time MOSCOW MALL opens, and the population of the third zone will rise to 5,400,000 by then.

Soon after MOSCOW MALL is launched, the Ulitsa Narodnogo Opolcheniya metro station will open, located within walking distance, which will significantly increase customer traffic and expand the target audience. Within a few years, another metro station will open directly on the MOSCOW MALL site — Presnya, part of the new metro line that connects the center to the Rublyovo-Arkhangelskoye area. This is expected to double the customer flow compared to the time of the mall’s opening.

VYACHESLAV SOSINSKY

Deputy CEO, NORDSTAR DEVELOPMENT

The fusion of our professional expertise and the approved short and medium-term plans for Moscow’s development suggest that we are realizing our project in a unique spot, a logical «third place» between home and work for millions of Muscovites and residents of the nearby suburbs.

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WE OPEN THE DOOR TO THE FUTURE

RUSSIA: A COUNTRY OF POSSIBILITIES AND SUCCESS

Moscow is one of the few cities in the world that, like New York, never sleep, and has always been the gateway to Russia for serious international business players. As the center of business activity in Russia, with a population of 12 mln people, Moscow opens the door to further regional expansion for successful brands. In 2013 alone, 30 large foreign companies have entered the Russian market, and 29 more have opened offices here during the first nine months of 2014. Many are focused on the «middle+» and «premium» segments, the target audience of MOSCOW MALL.

OVER THE PAST DECADE BRANDS THAT HAVE ENTERED THE RUSSIAN MARKET AND INVESTED IN THEIR FUTURE HERE HAVE SEEN PHENOMENAL SUCCESS. THE COUNTRY CONTINUES TO HOLD FIRST PLACE IN EUROPE BY RETAIL SALES, AT $611 BLN ANNUALLY.

MOSCOW

MARKS & SPENCER

MOTHERCARE

AUCHAN2920

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2007

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NUMBER OF STORES IN RUSSIA FROM 2007 TO 2014

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ADIDAS

85 60088

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2014

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T +7 495 229 15 32 W NORDSTAR.ME Е SALES@NORDSTAR.ME

T +7 495 792 58 59 W CWRUSSIA.RU Е MOSCOW@EUR.CUSHWAKE.COM