Schick Hydro Mobile Gaming Case Study

Schick Hydro® X-Men Challenge

BeebyClarkMeyler.com | @GoBCM

To grow market share, Schick Hydro® needed to increase brand awareness and brand perceptions among Schick Hydro®’s young male target


As part of a larger campaign called the Schick Hydro® Challenge and a larger promotional partnership between Schick Hydro® and 20th Century Fox, we developed a branded game around “X-Men: Days of Future Past,” with the following goals: •Leverage the assets of Schick Hydro® and Fox to generate awareness, excitement and social conversations in the weeks surrounding the “X-Men: Days of Future Past” release

•Attract and engage X-Men fans while delivering Schick Hydro® messaging


• The mobile-first game worked across devices,

and required a Facebook login to play • To qualify for X-Men and Schick Hydro® prizes,

players raced against a 10-second timer to answer X-Men trivia, and could challenge friends to do the same, comparing who did better

• Users could increase their chances of winning by sharing their scores with their social networks

• The program ran for 7 weeks, revealing new prizes, trivia and exclusive X-Men content each week

• Facebook posts, mobile and desktop ads were used to drive people to the experience

• Users could opt in to receive weekly email reminders when new prizes and trivia were available


• Purchase Intent: Young males who engaged with the game were significantly more likely to purchase Schick Hydro® razors

• Awareness: The group that engaged with the game was significantly more likely to be aware of Schick Hydro®

• Brand Perception: Engagement with the application led to a lift across all key brand perception metrics

• Visibility: Conversion metrics from impressions to registered users exceeded goal

Results based on custom research from LoudDoor


Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal [email protected], 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm