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There is no first, second or third screen – there are only screens. Regardless of their uniqueness in form factor or function, connected screens are simply humanized interfaces allowing us to communicate with and experience a digitally optimized world. How do we address a fundamental shift from technology-focused marketing models to one of experience-centricity? We must begin with an understanding that any technology is, at best, merely an enabler of a much greater objective – the creation of superior, additive user experiences for consumers that offer the ability to move or be moved freely and easily by removing barriers of time and space.
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