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city & travelhere your eyePAKO
companion
passengers have problems paying for Metro travel
6 out of 10
on a regular basis
ACCESS
PUBLICTRANSPORT
USE
LESS
INFORMATION
INCREASE
&
MobilePayment
FasterUse RFID TechnologyOn Demand Travel Information
More ConvenientAutomatic Top-UpTravel Card ManagementAlways With You
ACCESS
city & travelyour best
PAKOcompanion
BIG DATAPersonalised advice on faster routes,local information, activities,and places to go next.
INFORMATION
PATTERNSBEHAVIOUR
PREDICTIONS
IDENTIFY
Pay for Metro
Get Travel Info
Suggested AdsPlaces to eatNews articlesAttractionsLocal Deals
personalised
predictive Ooh!
Better routesNew DestinationsWarnings
city & travelyour best
PAKOcompanion
PAKO
Predictive
data mining
models
Better Ad targeting!
THE MARKETSpain: first in Europe for smartphonesmarket penetration
22 million smartphone users in Spain
4 million apps downloaded each day
1.5 billion metro rides per year
51% of people ride the metro everyday
Madrid growing propulation
CHALLENGES
Metro de Madrid partnership & integration
Initial monetisation, focus on scalability
