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#MobileRevolution
How Mobile Is Changing You
@AlexJubien
Mobile Strategist
ThinkMobile.fr
Pioneer of mobile 14 years ago
Apps & Mobile Startups expert
Previously Head of Mobile at Viadeo
Previously Head of Mobile at Deezer
Keynote speaker, Lecturer, Trainer, Startups Coach & Advisor
2017, The Year Of Mobile!
2017, The Year Of Mobile!
Une technologie sans précédent dans l’histoire de l’humanité !2005
2013
A technology without precedent in human history!
More activated SIM cards than people on the planet
Higher adoption than the pen…
(indeed, illiterate people can use mobile)
… & higher adoption than toothbrush!!
• Greatest fears of young people:
• Our teddy - we touch our mobile 75 times a day
• Dog is no longer man’s best friend… (it’s mobile, now)
• Nomophobia exists – and growing
• Greatest fears of young people:
Smartphone Addicts ?
Revolution
Mobile has profoundly changed our daily lives, so much that it’s now
an extension of our brains.
Why?
What are the characteristics of mobile that made this
happen?
Anywhere, Anytime1
Including here, 75% !
Gender parity
Simple equation
= 5 min
= 15 min
= 55 min
= ∞
There’s an app for that
iPoo
Ok, let’s get serious
The 1st ever connected device that people have on them
at all times
Connected COMPUTING device
Connected COMPUTING device =
Solve problems =
Utility
Most of the apps we use solve problems
for us in real life.
Immediacy2
5 h
TV
Weather
5 h
TV Web
5 m
Weather
5 h
TV Web
5 m
Mobile
5 s
Weather
Ease of use3
Ease of use
Reducing Points Of Friction
4
Friction
In digital: Things that prevent users / consumers from moving forward
Anti Friction Services
Digital World / Physical World
5
Real lifeUse of digital
Mobile is the magic wand to digitize everything
Mobile is at the heart of the Internet Of Things
6 Mega-Trends for Mobile in 2015 – by Azetone
Photo
Understand any text
Scan Physical World
Scan & Buy
Photo Micro
Shazam
Scan Physical World
Photo Micro
Waze
Geoloc
Scan Physical World
With Waze, you can "sense" the traffic
Adding sensors is like adding to ourselves new
capabilities / powers
Superpowers?6
Are you telepathic?
In fact, we all are…
Transmission of thought (v1.0)
This is the 1st super power that mobile brought to us, thanks to call / SMS / IM
Transmission of thought (v1.0)
Making a better transmission of thought will be very hard.
Sci-Fi Is More & More Becoming Just Science
Being invicible / healing (0.3)
Calls & SMS help to: • Fight hunger • Prevent epidemics • Synchronize ONGs • Operate after
natural disasters • …
Being invicible / healing (0.3)
Formerly:
Shepherd travelling in desert with its herd. Finally reaches an oasis, but there’s no water. Loses half the herd and has good chances to die too.
Being invicible / healing (0.3)
Today:
Shepherd received a mobile phone call or SMS from his cousin or another shepherd. He knows if there’s water, or which oasis he’d rather reach instead.
These were not in Heroes:
Summoning objects (0.1)
Transform your smartphone into a portable 3D printer
Elephant’s Memory (0.5)
Evernote
Injection Of Knowledge (0.2)
Slideshare
5th Element Movie:
When Liloo wakes up, she "injects" herself 2K years of human history. By looking at many many slides!
Btw, VR/AR will be great too, and maybe disrupt education.
Just remember how you learned the solar system.
10 mns of VR and a kid of today has it all!
Omnilingualism (0.5)
Mobile & Social Networks:
The power to change the world
Occupy Wall Street
Mobile Tools for Protests - CNN
‘I can’t breathe’ = Mobile Video
Arab Springs
Role of Social Media in Tunisian & Egyptian Uprisings
pho
to –
scm
p.or
g
Hong Kong
Protests
Firechat Enables the Crowd to Become the Internet – Bypassing
Central Powers
Terrorists Attacks in Paris
Collective Awareness / Intelligence (2.0)
#MobileRevolution
• Think about digitizing physical world
• Think utility / solve problems for users
• Provide people with (super)powers!
What’s next?
In 1969 at Nasa, computers were filling a whole room
on the other side of the building.
And then…
Computers are getting closer to our bodies
Google Glasses
(nope – not yet!)
Smart Watches
Electronic tatoos
ID chips
Computers are about to integrate our bodies.
So, will we become machines?
Augmented man:
https://www.youtube.com/watch?v=jdERgfgB9Yc
You still can visit SarifIndustries.com
But you have to know this is the trailer of video game DeusEx
Machina (hence Sci-Fi…)
The next big thing on mobile would be an app that scans your thoughts, like you think about something and it does it
Teenager on Twitter / estimated 16 yo:
Youngsters are ready to have THEIR THOUGHTS
scanned by an app!!!
The next big thing on mobile would be an app that scans your thoughts, like you think about something and it does it
(Siri, Google Now). Can be perfected, but already a good start!Well, for now, it’s "you say something, it does it"
Augmented brain (v0.1)
And we’re already trying to shorten the wire
For now, UI is based on touch & eyes. New attempts: voice, text / chatbots,
conversationnal interfaces…
And we’ll look for the shortest wire…
Computers are about to integrate our bodies, and then our brains!
https://fossbytes.com/elon-‐musk-‐neuralink-‐connect-‐human-‐brains-‐computers/
So, are you ready to become machines?
What will lead us to accept this?
Remember the PaceMaker
The man who will live 1000 years is already born
Laurent Alexandre – TEDx Paris
https://www.youtube.com/watch?v=KGD-7M7iYzs (put EN subtitles ON)
Transhumanism
Man is about to augment himself thanks to technology.
But in fact, we already have a machine that increases our abilities – always with us.
Mobile is the device that marks the beginning of
transhumanism!
ThinkMobile.fr Newsletter (Mobile, Innovation, Startups)
ajubien @AlexJubien
Alex JubienMobile Strategist
Dear transhumans, Thx!
Inspiration
Tomi Ahonen Benedict Evans
Laurent Alexandre Jean Michel Billaut Marc Andreessen
Vala Afshar Daniel Burrus
Ajit Jaokar BG Mahesh
Many thanks to all of them!!!
