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How Lyft Uses Mobile App Retargeting to Drive Re-engagement Thinking Beyond the Install Trang Vo | @trangmvo Senior Online Marketing Analyst Lyft Shelley Lapcevic | @ShelleyLaps Head of Customer Success TapCommerce, a Twitter company

Mau 2015 thinking beyond the install how lyft uses mobile app retargeting to drive re-engagement

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Page 1: Mau 2015   thinking beyond the install how lyft uses mobile app retargeting to drive re-engagement

How Lyft Uses Mobile App Retargeting to Drive Re-engagementThinking Beyond the Install

Trang Vo | @trangmvoSenior Online Marketing Analyst

Lyft

Shelley Lapcevic | @ShelleyLapsHead of Customer Success

TapCommerce, a Twitter company

Page 2: Mau 2015   thinking beyond the install how lyft uses mobile app retargeting to drive re-engagement

#MAU2015

Source | Localytics

Page 3: Mau 2015   thinking beyond the install how lyft uses mobile app retargeting to drive re-engagement

#MAU2015

HOW IT WORKS

Page 4: Mau 2015   thinking beyond the install how lyft uses mobile app retargeting to drive re-engagement

#MAU2015

DRIVING RE-ENGAGEMENT