Mobile Perspectives

M o b i l e S t r a t e g y C o n s u l ti n g

M O B I L E

PERSPECTIVES

OVERVIEW

“In this new cyber-physical galaxy, will your company become a new sun, a planet, a minor moon — or be reduced to stardust?”

How the Internet of Things Changes Everything

Wearables

IoT

Phones


M O B I L EPERSPECTIVES

HOW WE CAN HELP

DIRECT

Retain, refine or translate your value proposition on mobile

Differentiators and competitive positioning in the mobile landscape

App store marketplace strategies

Mobile Engagement & Marketing strategy

PRODUCTIZE

User Centered Customer Experience

Mobile Technology Platform Adoption

Mobile Use Cases

RFPs & Vendor Selection

In App pricing, models and payment systems

Prototyping - Software & Hardware

DISRUPT

Scaling your mobile business

Challenges between desktop and mobile ?

How to deal with agile competition in mobile

Seeking leadership to manage company pivots related to mobile ?

APPROACH

STAGE INSIGHT SESSIONS

PROBLEM STATEMENT

SOLUTION APPROACH DELIVERABLES MEASUREMENT

Objective

Help both parties gauge fit

Define problem statements and outcome

Establish plan and dependencies This is the planning phase. Based on the nature of requirements this might involve additional internal and external groups

Execution Evaluation of project against outcomes expected

Outcome

1. Insights on a particular topic

2. Consulting Agreement

1. Requirements Document

1. Proposed plan to address problem statement

1. Project Deliverable

1. Report 2. Project Review3. Follow-ups

Examples

• Mobile Technology Insights (for the management teams)

• User Experience Design (for the Product teams) Continuous

• Delivery Lifecycle (for the Product Management teams)

• Facebook Advertising (for the Marketing teams)

• Mobile Strategy for next year

• User Experience Review for next release

• Product Roadmap for all our partners

• Prototype of wearable

JULIAN PHILIPS

Julian Philips is the founder and principal advisor at Mobile Perspectives, a mobile focused consultancy that advices entrepreneurs and startups. He specializes in Mobile Strategy and leverages his network of experienced mobile professionals for

A mobile native, with over 18 years in the mobile industry he was founding member of two US based mobile startups - Unimobile & July Systems. Most recently he was CEO of Matchify - a mobile dating company funded by the promoters of Bharath Matrimony

Reach him at : +91 98450 [email protected] in.linkedin.com/in/julianphilips

mailto:[email protected]

CASE STUDY INTEL

The 5 year project involved one of Intel’s R&D projects from the I-R Lab targeted to explore opportunities for emerging markets. The Intel chip has the ability to present a user interface and be connected to the internet. This was one of their earliest versions of an IoT chip.

KEY DELIVERABLES • Along with my Intel counterpart shepherded

the idea until it got buy in and funding.

• Helped define the key constructs of the product the potential business models and go to market strategies

• Helped govern the project teams that consisted of a task force from Intel, July, Content Providers, Device OEMs and Service Providers.

CASE STUDY MATCHIFY

COMPANY

A mobile dating application for the India market promoted by the Matrimony group one of the world’s largest online match-making businesses

KEY DELIVERABLES

Collaborated with founder of matrimony.com with inputs from the board to crystallize the positioning of the product for launch

Developed a differentiated offering and launch go-to-market strategy

Worked with the different groups in Matrimony to help orient the matrimony focused organization with the dating space

Market Launch in the Bangalore in Feb 2015. The app has cross 1L downloads

CASE STUDY CISCO

Collaborated with the Industry Solutions Group to develop consumer and employee facing solutions that leveraged Cisco’s hardware and infrastructure products. Offerings targeted hospitals, malls, stadiums, theme parks and connected cities

KEY DELIVERABLES

Defined “hyper local mobile experiences” catering to mobile users at large physical locations. The service integrated kiosks, specialized equipment, mobile phones and IoT devices

Helped evangelize this to internal Cisco groups and Cisco customers to validate the need and refine the offering

Thank you !


M O B I L EPERSPECTIVES