Mobile on the MoveWhy your business needs a

mobile marketing strategy

More than 57% of local smartphone or tablet owners have used the devices for search in the past30 days.

68% of smartphone owners use their phone at least occasionally to follow along with breaking news events.

46%of smartphoneowners say that theirsmartphone is something they “couldn’t live without”

34% of cell phone internet users go online mostly using their phones, and not using another device like a computer.

53% of American adults own a tablet.

64%of American adults now own a smartphone, up from 35% in 2011.

18% of local smartphone searches lead to a purchase within a day

51% of smartphone users have discovered a new company or product when conducting a search

Tablets and Smartphones make up 63% of the total unique monthly visits to cleveland.com

• Mobile website optimization

• Mobile advertising on cleveland.com, cleveland.com’s apps, and our network of national websites

• Mobile audience targeting

• Mobile-friendly landing page creation

offersSources:

Adobe Omniture Site Catalyst,September 2015, cleveland.com

Pew Internet Research Center

Google/Ipsos MediaCT/Purchases Research: Understanding Consumers’ Local Search Behavior, May 2014

Scarborough Multimarket 2015 r1

Scarborough Cleveland 2015 r1

Google Insights