InfoComm Charging Station Usage Study Secure Mag Swipe, Pin Code, QR Code

2016

INFOCOMM USAGE STUDY Orlando, FL 6/17-6/19 2015

Las Vegas, NV 6/8-6/10 2016

BRIGHTBOX INC. © 2016

INTERACTIVE CHARGING MADE SIMPLE

• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal

Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:

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Summary

InfoComm is the largest event for commercial AV communications in the Western Hemisphere. Attended by nearly 40,000 professionals, InfoComm is where the AV community gathers to find solutions, source products, get technical training, and network. Alternating between Orlando

and Las Vegas it is the must attend event of the year.

Rave PublicationsThe leading online news outlet for digital signage and new AV products.

EVENT PARTNERS

InfoComm Show Management

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BRIGHTBOX INC. © 2016 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

2015 SELECTED SECURE KEY: MAG SWIPE

Use of any sponsored card

charge card credit card debit card

Plus QR code on-screen

Use your credit or debitcard as your key (your card

will not be charged)

SWIPE TO CHARGE

Securely charge your phonefor as long as you need

UNLIMITED TIME

Swipe your card to access yourphone and check messages

as often as you’d like

CHECK MESSAGES

Aluminum chamberskeep your phone secure

SAFE AND SECURE

WORKS WITH

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2016 SELECTED SECURE KEY: PIN CODE OR MAG SWIPE

Use of any sponsored card

charge card credit card debit card

or

Phone number + 5 Digit Code

Plus email newsletter sign up

+ QR code on-screen

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2015 11 stations / 2 locations2016 7 stations / 2 locations

Instructions followed by on-screen QR code link

Scan QR code with mobile device for

direct link to Rave Pubs special InfoComm site

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SELECTED INTERACTIVITY FOR INFOCOMM 2016: Email Acquisition

PERMISSION VARIABILITY - Can be made mandatory or voluntary to receive a charging session. Made voluntary for InfoComm 2016.

Step 1: Swipe or enter pin code.

Step 2: Enter email into optional Brightbox newslettersign up.

Polling and Surveys can be modified to ask several multiple choice questions depending on

the needs of the client.

QR code on-screen lead guests to a special

show website

Usage


2015 ANALYTICS

USAGE REPORT - 06.15.15-06.19.15

BRIGHTBOX EVENTS - INFOCOMM15

Report time: 08:53 on 17 Nov 2016

608USES

37MIN

AVG. SESSION

11AVG. DAILY USE/UNIT

543UNIQUE USERS

1.48KTOTAL IMPRESSIONS

608LIFETIME USES

USAGE DETAILS

UNMET DEMAND........................................................................... 26CREDIT/DEBIT CARD USES........................................................... 601COMPLIMENTARY CARD USES..........................................................7

SESSION LENGTHS

UNDER 15 MIN............................................................................45%15-30 MIN..................................................................................15%30-60 MIN..................................................................................18%60-90 MIN..................................................................................11%OVER 90 MIN.............................................................................. 11%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 1 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 1 0 0 0

05:00 0 0 0 1 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 2 0 0 0

08:00 0 0 2 5 0 0 0

09:00 0 0 6 4 2 0 0

10:00 0 0 1 10 4 0 0

11:00 0 0 6 27 9 0 0

12:00 0 0 14 24 11 0 0

13:00 0 0 28 33 22 0 0

14:00 0 0 36 41 16 0 0

15:00 0 3 40 38 17 0 0

16:00 0 9 36 39 8 0 0

17:00 0 4 40 36 0 0 0

18:00 0 1 12 12 0 0 0

19:00 0 0 0 2 0 0 0

20:00 0 2 2 0 0 0 0

21:00 0 0 1 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0

CUMULATIVE USAGE SUMMARY JUNE 2015

BRIGHTBOX EVENTS

VENUE LOCATION AVG. DAILY USE TOTAL USES

InfoComm15 Unit 6 12.8 64






InfoComm15 Avrd 2.8 14


InfoComm15 Unit 8 7.2 36NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

USAGE REPORT - 06.15.15-06.19.15



608USES

37MIN

AVG. SESSION


543UNIQUE USERS


608LIFETIME USES

USAGE DETAILS

UNMET DEMAND........................................................................... 26CREDIT/DEBIT CARD USES........................................................... 601COMPLIMENTARY CARD USES..........................................................7

SESSION LENGTHS

UNDER 15 MIN............................................................................45%15-30 MIN..................................................................................15%30-60 MIN..................................................................................18%60-90 MIN..................................................................................11%OVER 90 MIN.............................................................................. 11%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 1 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 1 0 0 0

05:00 0 0 0 1 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 2 0 0 0

08:00 0 0 2 5 0 0 0

09:00 0 0 6 4 2 0 0

10:00 0 0 1 10 4 0 0

11:00 0 0 6 27 9 0 0

12:00 0 0 14 24 11 0 0

13:00 0 0 28 33 22 0 0

14:00 0 0 36 41 16 0 0

15:00 0 3 40 38 17 0 0

16:00 0 9 36 39 8 0 0

17:00 0 4 40 36 0 0 0

18:00 0 1 12 12 0 0 0

19:00 0 0 0 2 0 0 0

20:00 0 2 2 0 0 0 0

21:00 0 0 1 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


BRIGHTBOX EVENTS








InfoComm15 Avrd 2.8 14


InfoComm15 Unit 8 7.2 36NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

Usage


ANALYTICS

WEEKLY USAGE REPORT - BRIGHTBOX EVENTS



WEEK 25 - 15 JUN 2015Unit Location Mon-

15-JunTue-16-

JunWed-

17-JunThu-18-

JunFri-19-

JunSat-20-

JunSun-21-

JunWeekly Cum.No

Brightbox Events

InfoComm15 Unit 0 0 28 28 8 0 0 64 64

InfoComm15 Unit 0 4 33 33 16 0 0 86 86

InfoComm15 Unit 0 0 16 22 8 0 0 46 46

InfoComm15 Unit 0 6 29 40 12 0 0 87 87

InfoComm15 Unit 0 0 20 27 4 0 0 51 51

InfoComm15 Unit 0 0 26 16 9 0 0 51 51

InfoComm15 Avrd 0 0 3 6 5 0 0 14 14

InfoComm15 Unit 0 0 16 25 9 0 0 50 50

InfoComm15 Unit 0 0 13 18 5 0 0 36 36

InfoComm15 Unit 0 5 19 27 6 0 0 57 57

InfoComm15 Unit 0 4 21 33 8 0 0 66 66

Totals 0 19 224 275 90 0 0 608 608

Unmet Demand 0 0 13 13 0 0 0 26 26

Units Deployed 11 11 11 11 11 11 11 11

NOTE: This is a weekly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

Usage


2016 ANALYTICS

USAGE REPORT - 06.04.16-06.10.16

BRIGHTBOX EVENTS - INFOCOMM 2016


430USES

39MIN

AVG. SESSION


344UNIQUE USERS


493LIFETIME USES

USAGE DETAILS

UNMET DEMAND........................................................................... 70CREDIT/DEBIT CARD USES........................................................... 258COMPLIMENTARY CARD USES......................................................172

SESSION LENGTHS

UNDER 15 MIN............................................................................39%15-30 MIN..................................................................................22%30-60 MIN..................................................................................22%60-90 MIN..................................................................................10%OVER 90 MIN................................................................................ 7%

HEAT MAP

TIME M T W T F S S

00:00 0 0 2 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 1 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 1 0 0 0 0

06:00 0 0 1 0 0 0 0

07:00 0 0 3 2 0 0 0

08:00 0 0 5 10 0 0 0

09:00 0 0 0 15 0 0 0

10:00 0 0 10 9 0 0 0

11:00 0 0 17 17 0 0 0

12:00 0 5 24 27 0 0 0

13:00 0 12 31 27 0 0 0

14:00 0 11 31 36 0 0 0

15:00 0 4 24 38 0 0 0

16:00 0 6 21 15 0 0 0

17:00 0 1 12 6 0 0 0

18:00 0 2 0 1 0 0 0

19:00 0 0 2 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 1 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


BRIGHTBOX EVENTS


InfoComm 2016 Unit 6 18.3 73







TOTALS 7 Locations 430 Uses

NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

USAGE REPORT - 06.04.16-06.10.16



430USES

39MIN

AVG. SESSION


344UNIQUE USERS


493LIFETIME USES

USAGE DETAILS

UNMET DEMAND........................................................................... 70CREDIT/DEBIT CARD USES........................................................... 258COMPLIMENTARY CARD USES......................................................172

SESSION LENGTHS

UNDER 15 MIN............................................................................39%15-30 MIN..................................................................................22%30-60 MIN..................................................................................22%60-90 MIN..................................................................................10%OVER 90 MIN................................................................................ 7%

HEAT MAP

TIME M T W T F S S

00:00 0 0 2 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 1 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 1 0 0 0 0

06:00 0 0 1 0 0 0 0

07:00 0 0 3 2 0 0 0

08:00 0 0 5 10 0 0 0

09:00 0 0 0 15 0 0 0

10:00 0 0 10 9 0 0 0

11:00 0 0 17 17 0 0 0

12:00 0 5 24 27 0 0 0

13:00 0 12 31 27 0 0 0

14:00 0 11 31 36 0 0 0

15:00 0 4 24 38 0 0 0

16:00 0 6 21 15 0 0 0

17:00 0 1 12 6 0 0 0

18:00 0 2 0 1 0 0 0

19:00 0 0 2 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 1 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


BRIGHTBOX EVENTS









TOTALS 7 Locations 430 Uses

NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

EMAIL


2016 DATA CAPTURE REPORT

Newsletter on-screen email signup: 253 61% of usage was under 30 minutes

Units at capacity 70 instances 1.06k impressions

Usage


ANALYTICS

WEEKLY USAGE REPORT - BRIGHTBOX EVENTS



WEEK 23 - 06 JUN 2016Unit Location Mon-

06-JunTue-07-

JunWed-

08-JunThu-09-

JunFri-10-

JunSat-11-

JunSun-12-

JunWeekly Cum.No

Brightbox Events

InfoComm 2016 Unit 0 8 31 34 6 0 0 79 79

InfoComm 2016 Unit 0 3 14 22 3 0 0 42 42

InfoComm 2016 Unit 0 9 35 40 13 0 0 97 97

InfoComm 2016 Unit 0 3 39 37 11 0 0 90 90

InfoComm 2016 Unit 0 11 40 45 20 0 0 116 116

InfoComm 2016 Unit 0 8 17 19 7 0 0 51 51

InfoComm 2016 Unit 0 0 8 7 3 0 0 18 18

Totals 0 42 184 204 63 0 0 493 493

Unmet Demand 0 0 21 49 0 0 0 70 70

Units Deployed 7 7 7 7 7 7 7 7

NOTE: This is a weekly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

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2015 ENGAGEMENT EXPERIENCE

InfoComm 2015 Recap usage video

https://www.youtube.com/watch?v=VSaVveELwsQ

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AVRD Brightbox commercial

https://www.youtube.com/watch?v=NeIEub6iyXc&t=5s

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InfoComm 2016 Recap usage video 1 InfoComm Rave Pubs interview

https://www.youtube.com/watch?v=-lkQ1fqqQg4&t=1s

https://www.youtube.com/watch?v=q8YeWQjAhPk&t=10s

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InfoComm usage video 2

https://www.youtube.com/watch?v=19kLWXMJGAs


The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.

BRIGHTBOX MESSAGE AMPLIFICATION

1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience

2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions

3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features

4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement

5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.

6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.

HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:


THANK YOU

TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]

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InfoComm Charging Station Usage Study Secure Mag Swipe, Pin Code, QR Code