Google Changes Searching on Mobile

Google Changes Searching on Mobile

1. On April 21, 2015, Google will be changing their search algorithms!

2. From Google webmaster services:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

3. This means if your website does not optimize on a mobile device it will rank further down on the search page.

(90 % of mobile search is done on Google)

Note in Red the search results on mobile will indicate a Mobile-friendly site.

Mobile search for plumbers Naples.

mobile-friendly Not mobile-friendly

Website sample Google considers mobile-friendly

https://www.google.com/webmasters/tools/mobile-friendly/

If your website fails this simple test it is estimated you can lose 75% of your organic traffic after 4/21.

Questions

Google Mobile–Friendly Tester