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SEARCH - A TUTORIAL // salt create
Google search is one of the most powerful tools we have at our disposal
We just don’t use it as well as we should
Boolean - the absolute basics
dog bone hat
will search for all of those terms
in any combination
“dog with a bone hat”
will search for any occurances of that exact phrase
dog or bone or hat
will search for either of those three words
dog (bone or hat)
if you definitely want dog, but aren’t bothered whether the dog has a bone, or a hat
being negative’s not always a bad thing
dog hat -bone
you want dog and hat, but you want to exclude any mentions of bones
dog hat -bones -bonemarrow -cats -whatever
and if that doesn’t narrow down the search enough, just take more terms away
some more advanced tools
intitle:”dog in a hat”
limit your search to words in a title or a webpage, news story or blogpost
inurl:dog bones
wil search for occurances of those words in the page titles of websites
very handy for finding brand own websites
intext: dog hat bone
so this searches only body text (i.e., ignores link text, URLs, and titles)
site:www.pfma.com dog
you can search for particular terms within a specific website
site:loc.gov dogs
or within a particular domain - such as those denoting education, local government etc
bill gates -site:microsoft.com -site:wikipedia.org
this also allows you to exclude the big obvious sites from searches
link:www.saltlondon.com
searches for all webpages that link to a particular url - could be a press release etc
very useful
“dog hats” filetype:ppt
a search can also look for a particular file type... which might be useful for presentations and reports (pdfs)
related:www.cnn.com
looks for websites related to the one in question, so for cnn it will pull up news sites,
for google it’ll list search engines
and finally...
and you can use the same terms in the image and blog searches
dog wierdos -hat - bone
you don’t have to use all of them straight away...
the idea is to give them a try and see how they improve your searches
and save me time | effort | hair.... thankyou