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www.tyroo.com
Powering global app players for India & the World Tyroo Mobile
10 Bn Ad-requests
6 Bn Ad-requests
3 Bn Ad-requests
800+ Publishers, 5 Supply Side Partners, 10 Premium Publishers
Native Formats
Customer Profiling Based on
Publisher & Network Data
User Intent Captured
Through Card View
Customer Acquisition for
Focused Aategories
Sustained Revenue
Growth
Product Sales Outside
Advertiser Ecosystem
Product Discovery Across
Distributed Platforms
25 % Increase in User
Engagement
DRIVING ENGAGEMENT
IN THE GLOBAL EPICENTER OF THE
MOBILE YOUNG
The Indian Mobile Juggernaut
* - Largely since content available is primarily English
Source : IAMAI, Industry Surveys
173mn Mobile Internet Enabled Users; next only to China
85% use English Language to access the Internet*
though only 55% prefer using English Language
3/4th of Active Internet Users log in to access Entertainment
on Mobile
Doubling Smartphone base every year
Ripe for Gaming
65M Smartphone Shipments Q4, 2014 | 250M Internet
Users |Expected 160mn+ Smartphone Users by mid-2015
Average 50 App Installs on Phone (in line
with global average )
More than 1/3rd of Indian App Users use Gaming Apps
2/3rds of smartphone owners own a device with
Screen Size > 4 inch+
Game for a Challenge?
Huge-skew Android | iPhone
Avg. Monthly Internet plan spend of $8 / Month
Cards & Casino Games are a huge hit in India; Arcade & Action Games / Casual Gaming are the other two popular categories within gaming
Casual Gaming on the Rise
Strategy Games – More Console than Smartphone Adoption
Lack of 3rd Party App Stores to Distribute Discover Games
Top Game Installs - India
Candy Crush Saga Casual
Subway Surfers Casual
Race the Traffic Casual
Temple Run2 Casino / Gaming
SpiderMan Casual
Real Cricket Sports
Clash of Clans Strategy
Teen Patti Octro Casino / Gaming
App Market Entry - India / SEA
• Start Working at 90-10 and go to 70 – 30 as mass buildup
happens across incent: non-incent budget
• Look to work with Mobi-Social platforms - Line etc.
• Work with Mobile Game distributors in the region – eg. Appota,
VNG etc.
Comin in We’re
OPEN
Use Social extensively to promote Gaming, E-Commerce Apps
Video Ads on Youtube / Video Content platforms help
Build up userbase on Incent Traffic
Go for Incentivized route to reach critical mass across APAC for your
Gaming App
Mobile App distribution platforms key to success
In-App Purchase Ecosystem - India
Regulatory Compliance Led to Slow Growth of
Ecosystem
Today Mobile Wallets an Emerging Reality
Carrier Billing Payments is Another Way for
MicroPayments
Providers like Fortumo, Payelp in India Since
mid-2013
Homegrown Players - Citrus Another Option
See Availibility of More Enablers by Mid-2015
In-App Purchase Ecosystem - India
TEEN PATTI OCTRO India’s Largest Downloaded Gaming App
(Indian Version of Poker) – now funded by
Sequoia
10Mn + Downloads on Android + iOS
Monetization via In-App Purchases(Buy Chips)
Top3 Revenue Grossing App on Playstore India
Enabled Carrier Billing Payments in Nov ’14 on
Windows Platform
Estimated Daily revenue - $40k – 50K per week
Create World Cup Events – Drive Registrations
through Incent (Recharge coupons)
Case Study – Empire: Four Kingdom
App Name – Empire: Four Kingdom
Our Strategy:
Due to the size we targeted wi-fi display traffic and used serious apps’ in game inventory
Traffic Achieved – 30,000 Installs in a Month
Category – Gaming
App Size – 52 MB (iOS), 35 MB (Android)
Installs from iTunes & Google Play
Geo Targeting – US, FR, DE, KR, UK, CA
www.tyroo.com
Contact for any queries
[email protected] SVG Media Pvt Ltd (formerly known as Tyroo Media Pvt Ltd) Smile Vun Group Building Plot – 426, 1st Floor, Udyog Vihar Phase–III Gurgaon, India- 122016
