Gartner - The real economics of byod

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Federica Troni@federicatroni

The Real Economic Keys to BYOD

http://pvs.gartner.com/technology/about/policies/usage_guidelines.jsp

http://pvs.gartner.com/technology/about/ombudsman/omb_guide2.jsp


#GartnerSYM

BYO Doesn't Assure Cost Savings

0%

10%

20%

30%

40%

50%

60%

Reduced total cost Higher total cost

Cost Savings?Results Are Mixed

Strong SavingsStrong Increase

Moderate Savings

Moderate Increase

Reduced Total Cost Higher Total CostQ09. What Level of Benefit (Incl. Cost) Has

Your Organization Seen as a Resultof Its BYOD Program …?

Q10. Has (Cost Savings) Been an Issue for Your Organization as a Result of Your BYOD Program?


#GartnerSYM

Key Issues

1. What are the main cost elements of aBYOD program?

2. What are the essential criteria for analyzingthe cost of BYOD programs?

3. How can the benefits of a BYOD programbe maximized?


#GartnerSYM

Key Issues





#GartnerSYM

Visible and Hidden Costs

Hardware Software Facilities

IT Labor

Administration

End User Costs

Voice and Data

Stipends, Subsidies


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Which Costs to Consider?

Device Stipend?

Data Services?

Support?

Software!

Application and Data Access!


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End Users and IT Software Costs

MDM

EMM

Client Management

Tools

CALs

VDA

Server Based

Computing

Hosted Vistrual Desktop

Client Hosted Virtual

Desktop

Workspace Aggregators

User Personalization tools

EFSSEA

Inclusion

The Organization Is Responsible for Compliance


#GartnerSYM

Key Issues





#GartnerSYM

21%

15%

13%

18%

10%

13%

9%

48%

38%

35%

29%

29%

33%

29%

18%

32%

32%

24%

29%

22%

24%

8%

2%

7%

8%

4%

7%

7%

10%

9%

15%

11%

13%

11%

7%

18%

13%

20%

Mobile Device Management*

Infrastructure Expansion

File Share and Sync*

Virtual Desktop

Other Data Protections

Containerization/Isolation Technologies*

Other InfrastructureProtections

High Medium Low Planning Soon None Don't Know

BYOD Drives Investment in EMM and Infrastructure

N = 135 Who Cited Their Org. Actively Encourages BYOD

87%

84%

80%

71%

68%

67%

62%

Total % Making Investment

Companies Doing BYOD Will Invest in Enterprise Mobility Management, Infrastructure Growth, and Virtual Desktop

*Elements of EMM (2Q14 Gartner Magic Quadrant)

38%

Actively encourageBYOD

Q05. What Level of Investment Is Your Organization Making in the Following Key Technologies to Support BYO?


#GartnerSYM

Stipends, Reimbursements, Subsidies

• Subsidize legitimate business use of personal devices

• How you subsidize (allowance, stipend, or post-paid expense) has program cost implications, and may have tax impact

• Subsidize smartphone service plans, not smartphones

• Use subsidies to favor more supported devices

"My employer SHOULD subsidize the device and/or service plan"

"I do not expect a subsidy"

Source: Employee Attitudes Toward Bring YourOwn Device, 06 December 2013, (G00258129)

16%

84%

Employees resist personal cost-shifting


#GartnerSYM

Smartphone BYO Programs: A Wash!

• Difficult to have uptake without a stipend

• The BYO program will still increase user satisfaction

• Reduce enterprise effort in managing devices

• May want to drive adoption by offering basicenterprise options

$0 $500 $1,000 $1,500

Ent.-owned, fullymanaged

smartphone

User.-owned, semimanaged

smartphone

Hardware andSoftware

Voice and DataService

IT Labor

Administration

SRA

End User Costs$0 $500 $1,000 $1,500


#GartnerSYM

Tablets:Will Users Opt in Without Stipend?

Without a stipend, direct costs of user owned tablets are 64% lower.

With stipend and indirect costs, user owned tablets are 9% lower.

Will you spend $500K for 1,000 enterprise-owned or 2,745 user-owned Tablets?

$0 $200 $400 $600 $800 $1,000 $1,200

Ent.-owned, fully managed

User-owned, semimanaged Hardware and Software

Voice and Data Service

IT Labor

Administration

Stipend

End User Costs

Hardware and Software

Voice and Data Service

IT Labor

Administration

Stipend

End User Costs

$0 $200 $400 $600 $800 $1,000 $1,200

By 2019, 85% of enterprises will provide no direct compensation for

BYOD purchases.


#GartnerSYM

Windows Applications on Tablets?

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$600.00

$700.00

$800.00

$900.00

$1,000.00

Enterprise-owned fullymanaged tablet

Employee-owned semimanaged tablet

Employee-owned semi-managed tablet w/SBC

Employee-owned semi-managed tablet w/HVD

+11%

+85%

Base

Stipend

Administration

IT operations labor

Hardware and softwareData

-28%

-64%

-25%

+49%

Worthwhile considering if it eliminates the need for another endpoind device or if it reduces the TCO of the secondary device


#GartnerSYM

How BYOPC Will Users Access Applications?

(Preliminary Numbers)

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

Org. Owned BYODDevice/User

BYO + SBC BYO + Local VM BYO +Persistent HVD

BYO + PooledHVD costs

BYO + DaaS

-4%

Hardware & software

IT operations labor

Administration

Stipend

Base

+24

%

+26

%

+4

8%

+42

% +56

%

-20%

+8%

+10

%

+31

%

+26

% +39

%


#GartnerSYM

Key Issues


2. What are the essential criteria for analyzing the cost of BYOD programs?



#GartnerSYM

Lessons Learned: Program

Understand your goals.

Don't overreach with policy Controls (e.g., EMM):

- But it's hard to get MORE restrictive over time.

One global framework with local variations.

Target the right set of users, those that want BYOD and that are comfortable with technology.

Target the right set of devices, don't stopat smartphones.

Some users will opt-out. What do they get?

Consider CYOD where appropriate.


#GartnerSYM

Lessons Learned: Support and Financial

Redraw the boundaries of IT responsibilities and implement three levels of support as suggested by the managed diversity support framework

Subsidies vary by job role and country

Know your fully-loaded cost per device/employee

Handle international travelers carefully

- Loaner programs, concierge service, travel alerts


#GartnerSYM

Lessons Learned: Liabilities

Employee is liable for business use of personal apps

E-Discovery can lead to device seizure

Employee privacy protections: Personal data, location

Employee responsibilities for app licensing

Employee maintains personal equipment and data

Enterprise support limits

Protect the organization via signed policy stating:


#GartnerSYM

Goals Matter!

If the Purpose Is:

Then You Should:Employee

Satisfaction

Cost

Reduction

Mobile

Expansion

Measure Success by Perception Total CostParticipation

Rate

Communicate Benefits for Existing

Mobile Users

Senior Management

Priorities

Benefits to All

Workers and

Business Units

Focus onEmployee Choice,

Subsidies

Cost Controls,

Subsidy Limits

Workforce

Enablement Apps

Provide Device and

App Controls

Modest Controls Heavier Controls,

Limited Device

Choice

Vary by

Worker Type


#GartnerSYM

Conclusions: Leveraging BYOD for Business Benefit

• Segment users, define multiple management regimesOne size of management won't fit everyone

• BYO must be a win-win bargainEveryone gives something, everyone gets something

• Know your fully loaded costsUse the Gartner TCO chart of accounts

• Expect additional investmentsE.g., EMM, containers, app shielding, VDI, infrastructure, etc.

• Revisit application architectures and toolsThinner = Lower cost and more device neutral

• Use third-party management and payment processing servicesEsp. for more complex scenarios (multi-country/region, complextax situations)

• Look on this as an opportunity, not a problemIdentify new opportunities for application growth enabled by BYOD


#GartnerSYM

Recommended Gartner Research

Understand the Financial Impacts of BYOD Federica Troni(G00271207)

Use TCO to Assess Choices in Devices, Support Policies and Management Approaches Federica Troni (G00271167)

Intangible Benefits of BYOPC Must Be Considered to Offset Likely Cost Increases Michael Silver (G00271628)

Bring Your Own Device: The Results and the FutureDavid A. Willis (G00264028)

Toolkit: BYOD Mobile Device Policy TemplateRich Doheny and others (G00258603)

Magic Quadrant for Enterprise MobilityManagement SuitesTerrence Cosgrove (G00261703)

For more information, stop by Gartner Research Zone.

http://www.gartner.com/document/2730217?ref=QuickSearch&sthkw=G00264028&refval=142457242





http://www.gartner.com/document/2757817?toggle=1

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