Indiana’s 1st 24-Hour ALL SPORTS RADIO STATION

Fox Sports – Muncie is legally licensed as WXFN AM 1340. One of Indiana’s oldest, tradition rich radio stations it signed on in 1926 as WLBC AM. The station was owned for more than 60 years by Indiana Broadcast Pioneer and Hall of Fame broadcaster, Don Burton.

Mr. Burton eventually added WLBC FM and WLBC TV to his Muncie broadcasting empire. He sold Channel 49, WLBC TV to Ball State University in 1971 (WIPB) while WLBC FM 104.1 continues to this day to be the regions most important “voice” for community events, weather, news, entertainment and information.

The call letters for WLBC AM were changed to WXFN in October, 1996 and the station became Indiana’s 1st 24 Hour All-Sports Radio station that same fall. (WXFN = Sports for the X-TREME FAN.)

In 2013, an FM signal at 102.9 began broadcasting the programming originating from WXFN 1340.

Now owned and operated as a part of Jay Chapman’s WOOF BOOM Radio group, the station is a 24/7 All-Sports station affiliated with Fox Sports Radio, and various other sources of topical, sports news, talk and live play by play.

After nearly 90 years, the station still produces local radio sports coverage and information for a new generation of fans of high school, college and professional sports teams.

A Station Rich in History & Tradition

Monday – Friday Lineup:

Back for 2016

Cincinnati Reds Baseball

Colts FootballLocal HS Football

Pacers NBA BasketballLocal HS BasketballBall State Women’s Basketball

Reds on Radio has a long, colorful and legendary history. Red Barber, Waite Hoyt, Al Michaels and for the last 40+ years Marty Brennaman have been the play by play voices of the Reds.Joe Nuxhall a legendary pitcher for the Reds in the 50’s and 60’s was a radio icon in Reds Country until his death in the early 2000’s. Currently Jeff Brantley, a former Red, occupies the seat next to Marty and fellow broadcaster Jim Kelch.Fox Sports Muncie is one of the Reds longest (45+ years) affiliates.In 2016, Reds Baseball will once again fill the Muncie summer season with major league baseball excitement.

The month of May 2016 will be filled with the excitement and anticipation of the 100th running of the Indy 500 on Sunday, May 29th.In addition to the “live” race broadcast on the Indy Car Radio Network, there’s the pre race practice sessions, Indy Light Race, The GP of Indy, plus Pole Day and qualifications, and “Carb Day”.

Fox Sports Muncie will focus on the history and tradition of the 500 – plus race heros and the great moments from the 99 previous races – in all there’s at least 100 reasons to be a part of the coverage of this Hoosier, and American sports tradition.

“Now stay tuned for the Greatest Spectacle in Racing!”

Brickyard 400Sunday, July 24, 2016

Fox Sports Muncie will once again be east central Indiana’s radio home for the Brickyard 400 and this special racing weekend. (July 22, 23, 24th)

2016 Indianapolis Colts Coverage

Colts coverage on Fox Sports Muncie is more than just the games. It’s all of the off-season moves and manipulations that lead the team to a date in Chicago in late April and the 2016 NFL Draft.

It’s a summer filled with team events and appearances.

It’s complete coverage of Colts Training Camp in Anderson and the pre season preparations and games pointing toward kick off the 2016 season in early September.

The Colts play Washington in London in early October 2016 and Colts fans will hear all about on Muncie’s Fox Sports Radio.

Go Colts! And take advantage of our complete and year long focus on the Colts!

We’re going to follow the RED HOT – BLUE & GOLD all the way during 2016. Join Mark Boyle and Slick Leonard and the Pacers Radio Network for every exciting moment of the regular season and the Post Season!

No station in the state has a longer, deeper tradition of broadcasting High School Sports than Fox Sports Muncie.

Don Burton was a pioneer Broadcaster at the Indiana State Finals in the 1930’s, 1940’s and 1950’s. He eventually turned over the microphone to his college-aged protegee, Morry Mannies who called every state championship game between 1956 and 2010. Morry was selected as the Indiana Basketball Hall of Fame “Silver Medal” winner in 2003, his legacy of professionalism is a part of the continuation of the stations coverage in 2016. Mark Foerster, is the latest high school “voice” for the station.

It all begins in late August with HS Football and rolls through the fall and into the winter with high school basketball and the state championship games in both sports.

High School Sports Coverage

Don Burton at the Fieldhouse Morry Mannies Mark Foerster at the Fieldhouse

Fox Sports Muncie coverage focuses on the 3 largest High Schools in Delaware County. Rivalries, Conference Matchups and key games determine the broadcast schedule.

Ball State Partnership

Monday Nights 7 – 7:45p “Live” from Applebee’s featuring Ball State Coaches and Players.

Fox Sports Muncie is the Home of Ball State Women’s Basketball.

“Live” from ScheumannStadium on Home Football Game Day.

Here’s some demographic information on the Sports Talk Audience.

Some KEY points:• 71% of the Audience is age 25-64.• 77% of the audience is MALE.• 21% are college graduates• 69% are fans of the BIG 3.

• Football• Baseball• Basketball

• 45% have Annual Household Income between 50k and 100k.

The following page(s) document my plan for

using Muncie’s Fox Sports to reach this

highly identifiable, loyal, and community

based audience to benefit your company,

store, business in an effective and affordable

manner.

Here comes the pitch!