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Facebook Dynamic Product Advertising
The ‘How to’ and ‘Why
You Should’
eGuide
ContentsIntroduction......................................................................................................................................... 3
How They Work............................................................................................................................... 4
Benefits................................................................................................................................................... 5
Examples................................................................................................................................................ 6
How to Optimize Dynamic Product Ads............................................................................ 7
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Introduction
With a constantly changing, large product catalog, creating ads is very time consuming. Dynamic Product Ads simplify the process and allow marketers to create more ads in less time. By integrating your ecommerce product feed with our easy-to-use Facebook ad management software, retailers can quickly, easily and dynamically create ads in less time. Specific elements of the product are dynamically inserted into the ad at time of creation. Dynamic Product Advertising is where an advertiser automates aspects of the creation of ads with contextually relevant information to a consumer based on previous actions or related to products, offers and prices. There are different attribution variables that can be used to create the ads, such as:
• User behaviour- what the user does, the pages/products viewed.• Stock level- how many products are in stock.• Product name- the name of the product can be changed and
targeted. • Price- the price of the product can be altered.
Thousands of personalised ad versions featuring different recommendations can be automatically created. Having different attribution variables means that you can be a lot smarter with your advertising.
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Images
Name
Description
Message
Landing Page URL
StitcherAds
StitcherAds.com
We begin by easily integrating standard product feeds into our ad creation software. Then you can create templates for ad creative with places for dynamic text insertion into the copy. During ad creation, our software will automatically populate the product details into the ad.
This removes the time needed to look up the product information and transfer that information into the ad, as well as creating new copy for each ad. When product details are changed or added to your product catalog, these details will dynamically populate ads during ad creation.
How They Work
Search ProductFeed
Dynamic Product Ads
Product NameURLImage Price
Dynamic Product Ads
Select Product
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