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About BTrace
We lose things every day - keys, remote, laptops, bags , wallet…
The BTrace solution includes: Small tag and a Smartphone application
Based on several tracking technologies (GPS,GPRS, Wi-Fi, gyro, accelerometer, compass…)
Keep on working, even when GPS, Wi-Fi, or cell phone reception are not available(Indoor & Outdoor).
The Product alerts the moment the object moves outside the safe zone
Currently there is no autonomous solution for keeping tabs on children orObjects the second they get away from their parent’s (or owner’s) eyes
Tag (device)
Multi tracking component inside tag (GPS, gyro, accelerometer , compass…)
9 Degrees of Freedom 3-axis gyroscope, 3-axis accelerometer, 3-axis digital compass
Support Bluetooth, Mobile , Wi-Fi communication (Indoor and outdoor solution)
Onboard Digital Motion Processor capable of processing complex 9-axis Motion algorithm
Rechargeable (battery lasts around 24 hours)
Small size , waterproof , design device
MotionFusionMotionFusion GPSGPS
Gyro CompassAccel
MotionAlgorithm
BT / SIM / Wi-FiCommunication
Application
Supports Apple iOS and Android devices
Radar-like interface shows location and direction
Default setting – plug & play
Setting according to usage (distance, alert, view, skin, color)
Notifies the moment the object goes outside of distance defined as safe zone (before the crisis)
Real time alerts (voice or vibration)
Go to Market / Business model
Target market includes:ParentsPet ownersBicycle, tablet, laptop, baggage ownersOld or sick people Airports, hotels, parks, shopping centers
Go to market :Verticals Channels I: Revenue share (service)operator, insurance – different labels Channels II: Manufacturer (luggage , bicycle, Tablet) –labels Consumer productRent for temporary /one time use white label application (parks, exhibitions…)
Company / Team
Founded 2013 ( Operate from 2011)
BTrace is a result of collaboration between a few entrepreneurs
Bringing together decades of experience with HW, SW, mobile and marketing
Team members : engineers, marketers, designers, product specialistsmobile experts and UX
Entrepreneurs’ self-investments
Milestones
Proto-type (I+II) Product positioning Market validation Product planning Product design Apps spec & Flow
Android Application Product I (couple
dozen) Channels
Fund raising R&D -> Minimize and improve iOS application Mass market product Public launch (beta) Go to market –Sales
R&D -> Products (II, III) Distribution channels
R&D -> improve Sales
Personal alarm system protecting your loved ones and valuables
Thank You!