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Brett King - amobee - presentation at the Mobile Travel & Tourism Summit 2014
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Houston, Do you have a smartphone?!
(n.) the company defining mobile advertising.
Houston, do you have a smartphone?!
#travelamobee
#travelamobee
Mobile is a fabric of our society!#travelamobee
#travelamobee
Since 2011, US revenue from mobile travel bookings has risen 700% to $15bn!!By 2015, 20% of travel related bookings in the EU will come from mobile!!
#travelamobee
Mobile to account for 25% of all US online bookings by 2015!
#travelamobee
More Time & New Opportunities !Distribution Of Time Spent On Travel Sites In The U.S.!
Millions Of Minutes In One Month % Of Total!
Source: comScore!
Milli
ons
of m
inut
es!
#travelamobee
"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to Earth. !No single space project in this period will be more impressive to mankind, or more important in the long-range exploration of space; and none will be so difficult or expensive to accomplish.”!!John F. Kennedy May 25, 1961!
#travelamobee #travelamobee
#travelamobee
#travelamobee
Where to next?!
#travelamobee
#travelamobee
9 out of 10 people surveyed used their smartphones to research and plan their vacations!
Smart Traveller’s Core Activities!
47%!45%!
44%!44%!
34%!34%!
33%!28%!
Search hotels!Searchflights!
Search holidays!Compare prices!
Confirm reservations!Check in for flights!
Book hotels!Book flights!
Travel-Related Activities Conducted via Smartphone According to UK Smartphone Owners, Nov 2013!
% of respondents!
Source: Weve as cited in company blog, Feb 10, 2014 !
#travelamobee
Mobile is integral to modern travellers!
Source: Travel Tech Consulting Inc.!
#travelamobee
More Time & New Opportunities !Distribution Of Time Spent On Travel Sites In The U.S.!
Millions Of Minutes In One Month % Of Total!
Source: comScore!
Milli
ons
of m
inut
es!
#travelamobee
Tablet devices accounted for 7% of online bookings in 2013!
#travelamobee
#travelamobee
The future is now!
#travelamobee #travelamobee
“Wearable technology has the potential to ship more units than tablet devices”, Forbes 2014!
#travelamobee ADD AMOBEE WEBSITE VIEW
#travelamobee
Apple enters the in-car market with CarPlay!
#travelamobee
Amobee is the worlds leading provider of technology and services to drive mobile engagement for brands and advertising groups.!
Our solutions help you acquire, convert and track audiences across the whole mobile suite.!
#travelamobee
Precision! Scale! Global Reach!
Influence!
$200M+ Mobile media "
purchased 2013
1000+ Global publishers, ad networks and
exchanges
Mobile Platform
Real time bidding, optimization
1.4B Mobile users "
reached globally
Local!
200+ Staff in 15 offices
worldwide
Creativity!
19Major industry awards"
(Since 2011)
Thank you!
Brett King!Director of Strategy [email protected] +44 7595 221 829 +44 203 301 5555
If you have any questions or would like to discuss how Amobee can help your brand please contact
Download our [ad] showcase mobile app to view fully functional examples of our award-winning creative work, including 3D ads - only from Amobee. amobee.com/adshowcase
#travelamobee
