Brett King Is AnExceptional Author,

Blogger andStrategist

Brett King is widely recognized as the best-selling authorof Bank 2.0 and as a famous public speaker, blogger andadvisor to many leading global financial servicesorganizations. In addition, he is a philanthropist who hasestablished a number of important non-profitassociations. He has presented at numerous conferencesin more than 30 countries around the globe fororganizations like Google, Forbes, Oracle, The Economist,SWIFT, the American Bankers Association, Bloomberg,The Asian Banker, IIR, Marcus Evans, DTT Fast 500, andHSBC, etc. Presently, he is an international judge for theAsian Banker Retail Banking Excellence Awards, theGSMA Global Mobile Awards, the Middle East BusinessAchievement Awards and the Middle-East Retail BankingAwards.

Brett King is an acknowledged expert on wealthmanagement, customer experience and retail channeldistribution strategy. He publishes regularly in his roleas industry advisor on Huffington Post (Business News),Internet Evolution and on his website,www.Banking4Tomorrow.com. Brett King currentlyadvises top global financial institutions and has alsobeen featured as an industry expert on CNBC,Bloomberg, Financial Times, BusinessWeek, ABAJournal, Bank Technology News, The Asian BankerJournal, The Banker magazine, etc.Brett King is highlycommended for being an exceptional author of his book,entitled ‘Bank 2.0 – How Customer Behavior andTechnology Will Change the Future of FinancialServices’.

The book exposes the massive flaws in the retail bankingsystem due to dramatic shifts that have taken place incustomer behavior and the complete failure of banks torecognize and respond to those shifts. Brett King’s book,Bank 2.0, predicts the end of banking as we know it, ascomprehended by reviewers and readers. It emphasizesthe importance of Internet banking, electronics, socialnetwork conversations, mobile banking etc. It shows howbanks can adapt and thrive in this new environment oftransactions. As explained by Gerry McGovern, author ofKiller Web Content, Brett King’s book explains whatdrives the new hard-nosed customer. He further addsthat any bank professional who takes Brett King’s advicewould do well in this sector. His book has receivedextensive industry acclaim and remains a bestseller inthe UK, USA, Germany, Japan and throughout Asia; it isalso in its fourth reprint.

In addition, Brett King also runs User Strategy, aboutique consultancy focused on improving customerinteraction for leading financial services companies andbusinesses. Brett King has years of invaluableprofessional experience. Previously, he ran the Asiadivision of Modern Media and the E-Business serviceline for Deloitte. Some of his famous clients includeHSBC, Citigroup, UBS, Standard Chartered, Abu DhabiCommercial Bank, Emirates NBD, RBS, CSFB, BNPParibas and many others. To know more please browsethrough www.banking4tomorrow.com