BrandedContent (in Mobile)

Chris SchaumannGlobal VP, Consumer EngagementMicrosoft Mobile Devices

with Partners

Series1

Series2

Series3

Smart TVs

Series5

0

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

1,600,000,000

1,800,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Un

its

Source: Gartner, IDC, Strategy Analytics, Company Filings, BI Intelligence Estimates

0

1

2

3

4

5

6

7

8

1 2 3 4 5 6 7

Mil

lio

ns

of

Tera

byte

s P

er

Mo

nth

Source: Cisco, 2013

Screen Fragmentation

3” 4” 5” 10”7”6” 11”9”8” …

WWW.MICROSOFT.COM/MOBILE

AGILERESPONSIVE WEBSITE

1. Microsoft & Mobile

with Partners

Series1

Google

Amazon

Facebook

Disney

Comcast

Series7Series8Series9Series10

Series11Series12

Series13Series14

$0

$200

$400

$600

$800

$1,000

$1,200

1 2

Mark

et

Valu

e (

Bil

lio

ns)

*Other includes Twitter, Netflix, and Hulu

$1,081 Market Value

$480 Market Value

1. Microsoft & Mobile

2. Industry & Content

with Partners

1. Microsoft & Mobile

2. Industry & Content

3. Owned Branded Content

with Partners

Vie

ws

Launch – 3 days

Phases4-14 days 15 – 45 days

1. Microsoft & Mobile

2. Industry & Content

3. Owned Branded Content

4. Storytelling & Operations

Count down

page already live

Overview: I

Mission 31 is Fabien Cousteau’s boundary

breaking mission to live and work underwater for

31 days.

Lumia and MSFT bring the adventure above

water.

Lumia technology acts as the enabler - Our

ground-breaking, yet intuitive, technology

enables the world to experience the Mission,

inspiring adventures.

‘Skype in the classroom’ enables education of

children across the world.

Timings:

Pre-Mission Dive competition – we asked fans to

share their adventures for the chance to visit the

Aquaruius

Mission phase – Curation of amazing and

engaging content from the Mission and social

channels

MISSION 31 – POWERED BY NOKIA LUMIA

WIP Dive competition

submission form

1. Microsoft & Mobile

2. Industry & Content

3. Owned Branded Content

4. Storytelling & Operations

5. Rich Storytelling with Partners

1. Microsoft & Mobile

2. Industry & Content

3. Owned Branded Content

4. Storytelling & Operations

5. Rich Storytelling with Partners

6. User Generated Content

1. Microsoft & Mobile

2. Industry & Content

3. Owned Branded Content

4. Storytelling & Operations

5. Rich Storytelling with Partners

6. User Generated Content

7. Data & Analytics

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